Margaux Audiau, Marketing Project Manager for PIM at Medicom, shares how her team transformed complex product data into consistent, customer-centric experiences across global markets.
We also dive into Medicom’s onboarding journey with Akeneo, the internal teams involved, and how the platform quickly became central to delivering seamless customer experiences. She also shares her team’s favorite Akeneo features, the measurable business impacts they’ve seen, and how AI will play a critical role in the future of product content creation and management.
Key Takeaways:
– Why Medicom selected Akeneo to unify and streamline its product information strategy
– How product experience (PX) consistency across markets supports better customer experiences (CX)
– Insights into B2B buyer behavior, and how Medicom is adapting with more B2C-like experiences
– The Akeneo app or feature that drives the most value for Margaux’s team
– How AI will reshape PX strategies and content creation for manufacturers like Medicom
Want to see how a global manufacturer is delivering precise, personalized product content at scale? Watch the full interview now.
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