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Register NowRegister NowRegister NowBOSTON, MA / August 19, 2021 / Product experience management (PXM) leader Akeneo today announced its selection by Thrasio...
Consumer goods giant trusts PXM pioneer to accelerate growth for its brands.
BOSTON, MA / August 19, 2021 / Product experience management (PXM) leader Akeneo today announced its selection by Thrasio, the world’s largest acquirer of Amazon sellers, to help manage product information across its brands. Akeneo’s best-in-class product information management (PIM) solution will ensure accurate, consistent, and relevant product information across millions of SKUs and sales channels, including Amazon, DTC websites, social shopping channels, and other marketplaces, helping Thrasio build a next-generation eCommerce stack capable of driving omnichannel success for its fast-growing portfolio.
Supporting Thrasio’s evolution into a major, next-generation CPG company, the right PIM partner is a key component to managing its multichannel growth. Akeneo prides itself on its flexibility, which provides the capability to manage catalogs for a wide variety of products; its openness, which ensures ease of integration across evolving eCommerce stacks; and its scalability, offering a future-proof solution capable of keeping pace with growth. Akeneo will integrate with other critical components of Thrasio’s eCommerce infrastructure, including its best-in-class Enterprise Resource Planning (ERP) and Digital Asset Management (DAM) tools, to support the company’s ongoing growth.
As we've built out the eCommerce infrastructure for our successful Amazon sellers, we quickly realized that product information management is an essential component to success at scale,
Product information is the lifeblood of commerce and the driving force behind digital transformation,
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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Thrasio is the consumer goods company reimagining omnichannel commerce and consumer products, and boasts an innovation engine that brings high-quality products to market across digital marketplaces, channels, and retailers globally. With the experience of evaluating 6,000 Amazon companies, data on consumer preferences from more than 125 brands, and the operational scale of more than 16,000 SKUs, Thrasio is the largest acquirer of Amazon FBA brands. Thrasio builds these brands to compete with top household names, offering consumers more choice and exceptional value.
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