How Nelson Jameson rebuilt its Akeneo Product Cloud foundation with Ntara to simplify product data governance, reduce complexity, and create long-term growth.
“The team at Nelson Jameson was able to establish governance and build a scalable product data foundation aligned to their ecommerce and growth goals with the implementation of Akeneo PIM."
Founded in 1947, Nelson Jameson has been a leading distributor serving the food, dairy, and beverage processing industries. They offer a comprehensive portfolio of more than 78,000 products sourced from over 1,000 suppliers, along with value-added services such as inventory management, equipment maintenance, and technical training.
Nelson Jameson markets its products primarily through B2B ecommerce and sales-assisted channels, supporting customers who require accurate, compliant, and highly detailed product information to confidently purchase and operate critical equipment and supplies.
“The team reduced unnecessary complexity, consolidated attributes, and aligned the data model to real business needs.”
Prior to their Akeneo implementation, Nelson Jameson faced significant product data complexity driven by a large supplier base, a broad and technical catalog, and inconsistent data standards. Product data was difficult to govern, attributes were over engineered, and workflows lacked clarity, making it hard for teams to efficiently onboard, enrich, and maintain product data. Manual data entry across systems increased the risk of errors and slowed time to market. However, once Nelson Jameson initially implemented Akeneo, they found the platform became difficult to use due to excessive attributes and insufficient governance, limiting adoption and value.
Therefore, the business needed to regain control of product data, simplify enrichment processes, and create a reliable system of record that internal teams could trust and scale. The goal was to use Akeneo Product Cloud as a usable foundation that could support ecommerce, supplier data management, and long-term growth.
“The transformation gave internal teams a reliable, user-friendly system for managing complex product data, increasing confidence and efficiency.”
Nelson-Jameson rebuilt its Akeneo Product Cloud implementation with a focus on usability, governance, and scale. Working with Ntara, they conducted a functional health check and accelerated analysis to evaluate their existing data model, workflows, and attribute structure.
The team reduced unnecessary complexity, consolidated attributes, and aligned the data model to real business needs. Clear workflows and ownership were established so teams could confidently onboard, enrich, and maintain product data in one centralized system. This approach transformed Akeneos product cloud into a trusted single source of truth that supports day-to-day operations and future growth.
By prioritizing this transformation, Nelson Jameson improved product data governance, usability, and operational efficiency. With Ntara’s support, the team reduced attribute sprawl, clarified workflows, and made Akeneo PIM easier for internal teams to use and maintain.
The result was a more reliable system of record for product data. By centralizing and standardizing product information in Akeneo PIM, Nelson Jameson reduced manual rework across systems, lowered the risk of errors, and accelerated product updates.
How Nelson Jameson rebuilt its Akeneo Product Cloud foundation with Ntara to simplify product data governance, reduce complexity, and create long-term growth.
Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.
Summer Release
