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Akeneo News

Apr 13, 2020

New Podcast: Deliver a Superior Product Experience with Akeneo

P-X-M. If you’re an avid Akeneo observer, you probably see those three little letters all over our website. You may know it’s an initialism for Pr...

Keywords

Customer Experience
PXM

P-X-M. If you’re an avid Akeneo observer, you probably see those three little letters all over our website. You may know it’s an initialism for Product Experience Management — but what does it really mean?

It’s a new profession. It’s the foundation of your customer experience. It’s the subtle science of delivering product information in context, adapted and scoped by channel and locale to match the buying experience at every touchpoint. It’s the ability to provide the right data and insight for every customer, and on every channel.

It’s all of this, and much, much more. To help offer a better understanding of what PXM is and what it means for your company, Akeneo’s PXM evangelist, Virginie Blot, recently joined the Alpine Consulting Podcast Series, where she shared her experience helping hundreds of clients manage their product data, and offered tips and tricks to help you master PXM. Listen now to learn: 
  • Exactly what PXM is, and how you can use it in your business
  • PXM use cases and success stories
  • Best practices and tips for managing product information and product experience

 MASTER PRODUCT EXPERIENCE MANAGEMENT

Continue Reading...

Nov 29, 2024 6 min to read

From buttons to automation: How AI is changing Product Information Management (PIM)

By automating tedious processes like translations and content creation, businesses are able to scale effortlessly while maintaining accuracy and...

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Nov 27, 2024 6 min to read

The Future of Product Information Management

Artificial intelligence (AI) is revolutionizing the way businesses manage product information, from ensuring flawless data accuracy to streamlining...

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Nov 22, 2024 6 min to read

Drawer Opens New Doors with Akeneo’s AI-Powered Solution

Discover how Drawer, a fast-growing online furniture retailer, transformed its product data management from a chaotic, manual process to a...

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