Pricing Under Pressure: How Shoppers Are Rethinking Value, Trust, and Deals

Today’s shoppers are taking a much closer look at price.

Rather than accepting a retailer’s offer at face value, consumers are comparing across channels, waiting for better deals, checking prices while standing in-store, and increasingly turning to AI and digital tools for help.

Akeneo’s latest U.S. consumer survey reveals a growing price trust gap, and shows why pricing consistency, transparency, and accurate product information are becoming essential to earning shopper confidence.

Download the infographic to explore key findings, including:

• 79% of shoppers have delayed a purchase because they believed the price would be lower later.
• 59% say price is more important to their purchase decisions than it was six months ago.
• 77% have noticed the same product listed at different prices across retailers or shopping platforms.
• 68% check a retailer’s website or app at least sometimes while shopping in-store to see if the product is cheaper online.
• 57% say their trust in a retailer would decrease if prices changed based on their personal information or shopping behavior.
• 24% already use AI tools such as ChatGPT or Google Gemini to compare prices or deals.