Sweaty Betty

Prior to Akeneo, Sweaty Betty’s product information was scattered across spreadsheets, legacy systems, and manual workflows. As a result, product content varied by channel and region, updates were slow and prone to errors, and it was difficult to scale the storytelling details customers rely on, including fit, features, regional sizing, and technical attributes. 

These issues limited their ability to localize for the UK and US, and made it harder to maintain accuracy across eCommerce, wholesale, and downstream systems. With longer lead times, they were less able to adapt launch plans based on daily or weekly trade performance, which meant they could not consistently get the right product in front of the right customer at the right time.

This fragmentation of product information forced the Sweaty Betty team to work manually, struggling with data entry, limiting visibility into product readiness, and inconsistent governance. Online Operations, Product, and Technology teams also lacked a shared source of truth, which led to reworks, delayed launches, and increased operational risk.

Therefore, Sweaty Betty made it a priority to centralize product data, automate attribute enrichment, standardize workflows, and scale product storytelling, enabling faster, more confident activation across channels without compromising brand quality or accuracy.

Sweaty Betty decided to implement Akeneo PIM as a single source of truth for product data, integrating with upstream and downstream systems to support eCommerce, marketplaces, and internal teams.

They also identified that a key driver of success was designing attribute models that supported their consumer storytelling needs while enforcing governance and completeness rules. Akeneo Activation then enabled them to confidently syndicate enriched content to digital channels, while App Store integrations such as the SFCC Connector and Bynder, alongside AI features, helped accelerate enrichment and improve consistency at scale. 

This approach strengthened cross-functional collaboration and shifted teams from manual maintenance to more strategic content creation.

The Result: Speed and Scale, Without Losing the Story

Online operations cycles now have a 96% faster enrichment cycle, while seasonal copy is released 3x faster. This has removed the manual bottleneck the team once suffered with, and instead now turning the process into near‑total automation of repetitive enrichment tasks, while still maintaining brand voice and merchandising intent, which sets their brand apart from their competitors.

This momentum toward full automation culminated in a major milestone. As of October 21, 2025, 100% of sellable Sweaty Betty products on site are powered by Akeneo as the single source of truth, with zero critical launch issues and all day-one issues resolved within 24 hours.