AI Shopping & Economic Uncertainty Impact Amazon Prime Day 2026

With 55% of consumers planning to participate in Amazon’s annual Prime Day event this summer, retailers have a major opportunity to capture demand, but only if they can deliver competitive pricing, trustworthy product information, and seamless shopping experiences across every channel.

Discover how consumers are preparing for Prime Day 2026 amid ongoing economic uncertainty and the growing influence of AI-powered shopping.

In this survey report, you’ll learn:

• How economic uncertainty is impacting Prime Day spending behavior
• The growing role AI tools are playing in product discovery and deal hunting
• Why consumers are comparing products across multiple retailers before buying
• The factors that most influence purchasing decisions during major deal events
• How trust, transparency, and product information impact shopper confidence