Case Study: asambeauty

Before implementing Akeneo, asambeauty managed product information across a fragmented landscape of Word documents, Excel spreadsheets, PowerPoint files, and email-based workflows. Product data was decentralized and difficult to govern, making it challenging to maintain consistent quality and ensure that teams across the organization were working from the latest information.

The reliance on manual coordination processes created significant operational inefficiencies. Sharing and updating product information often required extensive email communication and cross-departmental meetings, increasing the risk of version conflicts, duplicated work, and outdated information being distributed internally or externally.

The decentralized structure also created vulnerabilities during personnel changes, when product information was not always fully updated, archived, or transferred correctly. Without centralized governance and standardized workflows, knowledge management depended heavily on informal collaboration and internal networking between departments.

At the same time, asambeauty was preparing for the relaunch of its online shop, making the implementation timeline particularly demanding. The organization needed to design and configure a new PIM tailored to its business requirements while simultaneously integrating upstream and downstream systems, migrating product data, redefining core product processes, and training users across the business.

Introducing a parent-child product structure further required a complete redesign of product creation, enrichment, and lifecycle management workflows. The transformation demanded a significant operational and organizational shift.

To support its digital transformation goals, asambeauty implemented Akeneo PIM and Shared Catalogs as the foundation of a centralized and scalable product information ecosystem. Rather than serving solely as a data repository, Akeneo became the strategic engine powering the company’s digital expansion and omnichannel growth initiatives.

The implementation connected the newly relaunched online shop to Akeneo through seven API integrations, enabling consistent and reliable product information flows across systems and customer touchpoints. Akeneo was established as the company-wide single source of truth, centralizing product information management for all teams and channels.

To ensure scalability and governance, asambeauty implemented 111 validation rules and 17 structured workflows that now guide enrichment, approval, lifecycle management, and publication processes. These governance mechanisms provide the structural foundation necessary to maintain high-quality product information despite the complexity of the organization’s operations and the large number of active users.

The adoption achieved across the business has been particularly significant. With 164 active users, Akeneo became deeply embedded into the company’s daily operations and cross-functional collaboration processes. Teams throughout the organization now operate within a standardized, process-driven environment that supports greater transparency, efficiency, and alignment across omnichannel operations.

The Result: Turning Product Data into a Growth Engine

Since implementing Akeneo, asambeauty has achieved measurable improvements in product data quality, operational efficiency, and organizational collaboration. By centralizing product information and introducing structured governance workflows, the company significantly improved data completeness, consistency, and reliability across all customer-facing channels.

The implementation of validation rules and workflows dramatically reduced errors in published product information and minimized correction cycles following product launches. This has been especially impactful for the company’s new online shop, where consistent, high-quality product data directly supports customer trust and conversion.

Operationally, the transition away from decentralized document-based workflows has substantially reduced manual maintenance and coordination efforts. Cross-functional collaboration is now system-driven rather than meeting-driven, enabling faster product onboarding cycles, streamlined workflows, and improved time-to-market for new launches.

Internally, teams benefit from faster access to reliable product information, greater visibility into product lifecycle status, and stronger alignment across omnichannel operations. Externally, customers experience more intuitive product discovery, consistent information across touchpoints, and a premium digital shopping experience aligned with the company’s brand positioning.

Most importantly, asambeauty successfully transformed product data from a fragmented operational challenge into a strategically governed company-wide growth engine capable of supporting scalable digital expansion for years to come.