Synchro Diffusion

Synchro Diffusion faced growing complexity in managing product information across its expanding ecosystem.

Supplier data arrived in inconsistent formats, often through spreadsheets, while internal product information was distributed across ERP systems, local databases, and manual files. This made it difficult to maintain consistent, accurate product data across channels.

Behind it all, a small team managed, enriched, and syndicated product information across ERP systems, eCommerce platforms, and marketplaces.

As marketplace activity increased, these challenges became more pronounced. Enriching product content, adapting listings for different platforms, and ensuring accuracy required significant manual effort.

With the move to Akeneo Product Cloud, the company was able to centralize product information, enforce consistency, and build a stronger foundation for growth.

But even with centralized data in place, one question remained: How could they scale faster?

Scaling Enrichment with GenAI

To accelerate enrichment, Synchro Diffusion turned to Akeneo’s native AI capabilities.

The team faced a long tail of products without complete or compelling descriptions. Manually enriching this content would have taken months.

Using AI within Akeneo, the team began automatically generating product descriptions, translating content, and structuring product data. With structured workflows and validation processes in place, they ensured accuracy while significantly improving quality.

This approach allowed Synchro Diffusion to scale high-quality product content across thousands of SKUs, while also enabling teams to develop new skills in content optimization and data management.

With a strong data foundation in place, Synchro Diffusion focused on scaling its marketplace operations.

The company had been active on Amazon since 2017 and continued to expand into additional platforms. However, their previous syndication solution was slow, difficult to maintain, and lacked proper support. This created delays, impacted customer experience, and introduced operational risk.

To address this, Synchro Diffusion implemented Akeneo Activation.

With native integration between Akeneo PIM and Activation, the team gained full visibility and control over their marketplace operations. They can now manage product data, pricing, and orders from a single platform, while reducing manual effort and improving speed.

As a result, Synchro Diffusion can launch new channels faster, resolve issues at the source, and streamline the entire marketplace lifecycle, from product setup to order fulfillment.

The Results: AI-Powered Product Experiences at Scale

By combining Akeneo PIM, AI-powered enrichment, and Akeneo Activation, Synchro Diffusion significantly improved the quality and performance of its product experiences.

Before AI enrichment, a product listing for custom car floor mats included only basic technical information, with limited detail for customers.

After applying AI-driven enrichment within Akeneo, the same product listing became more complete and informative, including key details such as the number of pieces, product placement, materials, and specifications.

This enhanced content improves readability, strengthens search visibility, and helps customers make more confident purchasing decisions.

With this approach, Synchro Diffusion scaled enriched product experiences across its catalog, increasing data completeness from 40% to 90%, with continued improvements over time.

Improving Product Structure and Marketplace Experience 

Beyond content, Synchro Diffusion also improved how products are structured across marketplaces.

Using Akeneo PIM’s variant management capabilities, the team created consistent parent-child relationships for product variations. For example, color variations for products like mini coolers are now grouped under a single listing, making it easier for customers to explore options.

This led to:

• Better product discoverability
• Higher conversion rates
• Reduced error rates and penalties for marketplaces 

Enhancing Brand Experiences Across Marketplaces 

Synchro Diffusion extended these improvements to support its partner brands.

By leveraging enriched product data, the team created more engaging marketplace experiences, including detailed product pages, structured navigation, and branded storefronts.

On Amazon, they launched immersive brand storefronts for top partners, showcasing:

• Media-rich A+ content pages
• Advanced intra-boutique search
• Segmented navigation by product use case
• Beautifully branded, shoppable environments

These experiences allow partners to better showcase their products, strengthen their brand presence, and improve overall marketplace performance.

Key Results

• 60% increase in content productivity
• 2,400+ listings published in one year (vs. 1,500 previously)
• Data completeness improved from 40% to 90%, with continued progress
• Improved conversion rates and customer satisfaction
• Centralized control of marketplace operations

Congratulations to Synchro Diffusion for being named the 2026 Southern Europe PX Champion!