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Survey Report

3 Key Trends for the 2024 Holiday Shopping Season

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The 2024 holiday shopping season is fast approaching, and retailers are bracing for a season of change. 

This year, consumers are bringing a blend of digital-savviness and traditional shopping values to the table, as they juggle mobile apps, in-store visits, and sustainability concerns, all while keeping a close eye on their wallets.

As an early gift to you, we ran a recent survey to glean more information about how consumers plan to shop during this year’s upcoming holiday season, and have compiled our findings in a handy-dandy infographic, available to download now. 

Key Insights from our 2024 Holiday Shopping Season Consumer Survey:

  1. Hybrid shopping is taking over, as 93% of shoppers plan to mix both digital and physical channels this holiday season.
  2. Economic challenges are making shoppers tighten their belts, with 80% of consumers planning to spend the same or less than they did last year.
  3. Consumers, especially millennials, are putting their money where their values are, as 59% of millennials are willing to pay more for sustainably produced products.

Ready to dive deeper? Download our infographic to discover actionable strategies and stay ahead this holiday season!

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