IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


Feb 23, 2023

Akeneo Expands Strategic Partnership with Google Cloud by Announcing Availability on Google Cloud Marketplace

The new offering will further empower merchants with the expanded ability to control inventory from a centralized product database

BOSTON – February 23, 2023 – Akeneo, a global leader in product experience management (PXM) and product information management (PIM), announced today the launch of Akeneo on Google Cloud Marketplace. With Akeneo now available on Google Cloud Marketplace, brands and retailers will benefit from unified billing through purchases directly on Google Cloud Marketplace and deeper product integration, making it easier for customers to create engaging product experiences globally. 

Akeneo’s Software as a Service (SaaS) PIM platform was originally built on Google Cloud infrastructure, which has allowed the company to efficiently scale its enterprise client base globally. As a part of Akeneo and Google Cloud’s partnership, the companies will engage in co-marketing and co-selling opportunities, further exploring how to deepen product integration along the way.

“Consumers continue to seek out new channels for purchasing goods, and in doing so they are conducting more research before purchasing and looking to new sites for additional product information,” said Fred de Gombert, CEO of Akeneo. “By bringing Akeneo to Google Cloud Marketplace, we’re giving organizations more control over how consumers perceive their products. This allows product teams to enrich and disseminate product information from a centralized database, ensuring that messages remain consistent no matter where people discover their brands.”

“We are thrilled to welcome Akeneo to Google Cloud Marketplace,” said Emel Begerem-Bilgin, Retail & CPG ISV Lead, EMEA at Google Cloud. “Furthering our partnership with Akeneo and offering their platform on our marketplace helps make it easier for organizations to customize their commerce offering and manage their products across multiple platforms to drive business growth.”

To purchase Akeneo on Google Cloud Marketplace, please visit the following link

About Akeneo

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.

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