How Wein Wolfe Gruppe Uncorks Growth with Akeneo and SAP

Ramin Movahed Schwarz of Wein Wolf Grouppe, a major player in wine and spirits distribution, explores how the company transformed its digital infrastructure by placing product information at the center in this discussion from Unlock Dusseldorf. With teams operating across multiple markets and sales channels, Ramin explains how Akeneo became a critical component of their tech stack, especially when integrated with SAP Sales Cloud. From onboarding to omnichannel expansion, and from enabling field sales teams to preparing for AI innovation, this interview offers a detailed look at how one organization turned product data into a growth engine.


Ramin walks through Wein Wolf’s onboarding journey with Akeneo, the internal collaboration required, and how product data now fuels both digital and in-person sales. He highlights their favorite Akeneo feature, details the benefits of connecting PIM to SAP Sales Cloud, and reflects on how this integration has streamlined operations and empowered their sales force. 

Key Takeaways:
Why Wein Wolf connected Akeneo with SAP Sales Cloud—and how it’s improving sales team productivity
Insights into the company’s evolving tech architecture and where PIM fits in
Favorite Akeneo features that drive the most value for day-to-day operations
The measurable business benefits of aligning product data with field sales tools


A forward-looking perspective on how AI will influence digital transformation in the wine and spirits industry
Want to see how product data can directly support sales performance and digital growth? Watch the full interview now.