The Evolution of the Modern Shopper

Today’s shoppers are more informed, more discerning, and more driven by personal values than ever before. They expect accurate, detailed, and transparent product information at every touchpoint and they’re willing to pay more for it.

Discover what 1,800 global consumers revealed about their evolving expectations and why better product information, not just better tech, is the key to winning hearts, sales, and loyalty. This in-depth report delivers the insights you need to bridge the gap between what consumers want and what brands are delivering, helping you adapt for 2025 and beyond.

Key takeaways include:

• 66% of shoppers have abandoned a purchase due to missing or inaccurate product information.
• 40% of global consumers returned products last year because of incorrect product data.
• Consumers are willing to pay 25–30% more for products with clear, comprehensive, and personalized information.
• Over 50% of shoppers say personalization increases their loyalty to a brand.
• 76% of buyers use multiple channels before making a purchase
  Nearly half of all consumers will pay more for products from brands that clearly communicate their values.
• Social proof drives buying decisions, with growing trust in user-generated reviews over influencers.

Whether you’re aiming to reduce returns, improve conversions, or build long-term brand trust, this report shows you how great product content can deliver business value across every stage of the buyer journey.