IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


Tell your brand’s story through your product information

Whether you’re promoting your new fabric made from recycled materials or highlighting your latest collab with a local artist, communicating your brand’s values to your consumers is crucial to creating the strongest experience possible. But in order to communicate this information effectively, you need to have a strong foundation of product information to start with.

Leading Enterprises Choose Akeneo for Communicating their Brand Values

Establish a single source of record

From carbon-neutral shipping information to sustainably-sourced materials to recyclable packaging, communicating your brand’s commitment to eco-friendly practices can be difficult because this information lives in a wide variety of sources. Akeneo PIM gives your team a single source of record for all your product information, ensuring that everyone has complete, up-to-date access to the product record.

Create product experiences that connect you to your customers

Data inconsistencies create poor product experiences; if a customer is coming to your website to learn more about how eco-friendly your products are and they can’t find the information they’re looking for, they’ll likely abandon their purchase and opt for a different product. Akeneo’s Data Quality Insights monitors the quality, completeness, and consistency of product data in Akeneo PIM and provides recommendations for improvement so that you can provide the most consistent and compelling product experience possible.

Enrich product information across all channels

The omnichannel nature of shopping today means that customers can find you on any number of touchpoints, whether it’s you’re own site, a retailer’s site, a social media page, or a third-party review site. Ensure that the product information that reflects your organization’s values is presented truthfully and accurately across every channel. Reference entities in Akeneo PIM allow you to create and enrich brand information that is shared by and connected to products. Instead of entering this information on each unique product record, reference entities create a link between the brand information and the product.

Key Akeneo PIM Capabilities

Your product data is key, but so is your brand promise, your brand values, and other reference information that buyers seek. Carrying designer brands? Promoting your sustainability and brand origin? Akeneo PIM manages reference data so you can build your story and communicate your brand across all channels.

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Use Akeneo PIM’s Data Quality Insights to ensure customers only see high-quality, accurate data in your catalogs. Spot errors, improve consistency, and track product data quality over time to make sure you’re delivering the best possible product experiences that customers demand.

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Akeneo PIM is an easy-to-use solution designed for marketers to onboard, enrich, and distribute technical, usage, and emotional product information. Its Validation Workflow and collaborative Teamwork Assistant help get data flowing smoothly to all your sales channels.

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Connect to your eCommerce Platform

A PIM is useless if it can’t connect to your sales channels. That’s why Akeneo offers API-based connectors to leading eCommerce platforms like Adobe Commerce (Magento) and Salesforce Commerce Cloud. Our Akeneo Syndication solution manages feeds to thousands of marketplaces. And additional connectors and extensions are available on the Akeneo App Store.

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