IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


Omnichannel experiences start with centralizing product information

With product data coming from dozens of different sources, you need a single system of record for all your products, for all your teams, and for all your channels. With Akeneo PIM as a central hub of product information, you can control and manage the data and the processes, making your organization more productive and efficient.

Leading Enterprises Choose Akeneo for Centralizing Product Information

Create a single source of record

No matter the size or complexity of your catalog, Akeneo acts as your single source of truth. Enable your organization to share your brand values, manage product variations, and comply with global standards. Automate redundant tasks and pinpoint missing information, for an efficient time-to-market. Your teams can focus on what they do best: enriching products for compelling customer experiences that sell more products.

Streamline internal operations

Whether you have ten PIM users, hundreds, or more, centralizing your product information allows your team to securely manage those users by defining specific and clear roles, tasks, and access for everyone. With a secure and customizable workspace, Akeneo reduces redundancies and increases operational efficiency for your organization.

Distribute product data to all channels

In order to be truly omnichannel and activate your product record across every digital touchpoint, your organization needs a strong foundation of product information that can be syndicated to new and existing channels. Whether it’s mobile, social, web, or brick-and-mortar, centralizing your product information is the first step to unlocking omnichannel growth.

Key Akeneo PIM Capabilities

Your product data is key, but so is your brand promise, your brand values, and other reference information that buyers seek. Carrying designer brands? Promoting your sustainability and brand origin? Akeneo PIM manages reference data so you can build your story and communicate your brand across all channels.

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Use Akeneo PIM’s Data Quality Insights to ensure customers only see high-quality, accurate data in your catalogs. Spot errors, improve consistency, and track product data quality over time to make sure you’re delivering the best possible product experiences that customers demand.

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Akeneo PIM is an easy-to-use solution designed for marketers to onboard, enrich, and distribute technical, usage, and emotional product information. Its Validation Workflow and collaborative Teamwork Assistant help get data flowing smoothly to all your sales channels.

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