IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


What’s in style? Reduced time-to-market and omnichannel experiences with PIM for the fashion industry

The fashion industry is constantly evolving. With product drops, seasonal assortments, and ever-changing consumer tastes, there’s no time to waste when it comes to product information management. Akeneo can reduce time-to-market with an easy-to-use PIM solution for fashion brands and retailers to automate and scale processes so you can focus on what sells: compelling and accurate product experiences.

Leaders in the fashion industry choose Akeneo

Forever 21
Carhartt WIP
Forever New

Stay trendy

Be ready for every buying season, for this year and beyond. Get new collections and seasonal assortments launched on time to capitalize on the latest fashion trends.

Showcase Your Brand Values

Appeal to buyers searching for sustainable, eco-friendly products with rich product attributes that power eCommerce filters and multi-faceted search.

Improve site search & categorization

Provide an excellent customer experience powered by high-quality product data, images, and video. Allow shoppers to filter by enhanced data categories to find the perfect product.

Go omnichannel

Design the perfect shopping experience in online, print, and in physical point of sale channels. Create tailored product listings relevant for all channels and use pre-built API-based connectors to rapidly feed complete product data wherever customers shop.

Key Akeneo PIM Capabilities

Onboard new assortments at scale

Manage product variations like size, color, and material for thousands of products with ease. Automate menial tasks for variants with custom rules and make bulk updates for greater efficiency.

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Enrich market-specific data

Confidently enrich and launch products across any existing or emerging channel at the drop of a hat. Manage images, accurate translations, and localized measurements to increase sales and reduce returns.

Power through tasks with actionable insights

Identify gaps and inconsistencies across every single product and variation. Proactively utilize data quality scores to increase productivity and decrease time-to-market.

Unlock retail and distribution growth

Faster time to market

Increase conversions

Reduce returns

Increase productivity

Sell omnichannel

Easier onboarding

What fashion marketers are saying

We invested in PIM because, before, everything was manual. We had nothing around mastering our products and were hamstrung by the manual processes that were in place.

Akeneo PIM makes us much more responsive, allowing us to provide the most up-to-date product information, regardless of the channel.

We’ve managed to increase product velocity, and increase our product range for the vast majority of our suppliers.

Customer Stories

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Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.