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Akeneo Acquires PricingHUB

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A new chapter for Akeneo Product Cloud

Akeneo has acquired PricingHUB to bring together product data and pricing, the two core drivers of modern commerce performance.

As commerce shifts toward AI-driven discovery and decision-making, success is no longer determined by channels, but by data. Product information and pricing now directly influence how products are found, compared, and purchased across digital and AI-powered environments.

Akeneo is the first Product Cloud to bring product data and pricing together in one place, unifying two capabilities that have traditionally been managed in separate systems.

From Product Data to Pricing, Power Every Commerce Decision

Akeneo expands its Product Cloud with PricingHUB to unify the two
signals that drive visibility, conversion, and performance in the age of AI-
driven commerce.

What is PricingHUB

From initial pricing to final markdown, PricingHUB empowers retailers to make data-driven pricing decisions across their entire catalog.
PricingHUB helps pricing and category teams:

  • Execute with Precision: Seamlessly set and manage initial, permanent, and promotional pricing
  • Optimize Performance: Leverage AI-driven demand elasticity to hit specific revenue and margin targets.
  • Stay Competitive: Monitor market shifts and react instantly through integrated competitive intelligence.
  • Drive Efficiency: Automate markdowns and price updates at scale across every channel.

PricingHUB delivers a powerful combination of intelligence, control and scalability:

AI-driven, Target-Based pricing

Move beyond static, rule-based pricing. Align your prices with real-world business objectives using advanced demand elasticity modeling

Unified System of Record + Intelligence

Manage your entire pricing lifecycle and benchmark against competitors within a single, centralized platform.

Built for Retail Complexity

Engineered to handle massive catalogs, diverse categories, and sophisticated multi-region pricing strategies.

From managing data to making better decisions

With PricingHUB, we extend our Product Cloud beyond product data to include pricing; creating a unified platform to drive better business outcomes.
You can now:

  • Bridge the gap between product and price by turning static product attributes into dynamic pricing assets within a unified platform.
  • Apply strategic pricing at scale across categories using AI-driven demand elasticity to hit specific revenue and margin targets.
  • Maintain consistent price ladders across variants and assortments, ensuring your brand architecture remains intact as you scale.
  • Identify mispriced products and competitive gaps instantly by merging internal product data with real-time market intelligence.
  • Execute updates in hours instead of days, replacing manual, spreadsheet- driven processes with high-speed retail execution.

Real results from PricingHUB customers

PricingHub delivers sustainable ROI by building customer success across three key
pillars:
● Productivity gains through automation
● Strategic relevance through more accurate decision-making
● Measurable growth in key financial indicators

Additional measurable outcomes
● +3.5% margin increase on average (2024)
● Up to 1 FTE saved per country through automation
● 1.6x more products optimized across catalogs

Enhanced productivity

PricingHUB reduced the time required to implement price changes from 14 working days to just a few hours, enabling teams to significantly increase productivity and refocus on high-value activities.

High-performance, data-driven pricing

Through a seasonally validated, data-driven approach, PricingHUB helped Decathlon UK achieve a 16.6 ROI, demonstrating that customer-centric pricing is not just a strategy — but a powerful profit engine. (2024)

Driving value in a volatile market

PricingHUB’s automation engine enabled Franprix to capture +9 points in margin and +6 points in revenue, turning pricing into a true single source of truth across the organization. (2022)

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american eagle clarks steelcase store Snipes biscuit international rexel JLR mann+hummel RDO equipment co Staples Fanatics

What PricingHUB customers say

“PricingHUB is one of the tools in the very top tier in terms of business impact. I test a lot of tools and I don’t see such impacts often!”

Romain Roulleau – Chief Marketing, Digital & Customer

Kingfisher

“PricingHUB deserves to be known in the other departments of our company! The key to success is to accept to be convinced, to accept to discover what their analysis can reveal.”

Severine Iskowiak – Financial Control Manager

Castorama

“We chose PricingHUB for their rigorous and innovative methodological approach. They have been working with us for over a year on the deployment and optimization of our prices in an ultra-competitive environment.”

Alexandre Devanne – Head of Pricing

Allopneus

“The expertise and regular support of PricingHUB’s teams are reassuring when it comes to entrusting your sales prices to a third party.”

Yannick Gerbod – Purchasing Manager Wanimo

Wanimo

“PricingHUB has made us aware of the importance of pricing in terms of sales performance. In addition to revolutionizing our pricing strategy and supporting our teams in this culture of change, PricingHUB has helped us achieve great performance!”

Carole Prat – Pricing Director

FNAC DARTY

Ready to unlock the full power of your product data and pricing?