The Agentic Commerce Playbook, Part One

Are you ready for AI agents that buy for customers?

AI already helps consumers discover products. Soon, it will purchase them too.

Agentic commerce introduces autonomous agents that can research, compare, and complete transactions on behalf of users.

That’s why we’ve developed this playbook that explains what’s coming and how businesses should prepare.

What You’ll Learn

• Understand the shift to Agentic commerce: Discover how AI agents are transforming the buying journey, from product discovery to autonomous purchasing
• Learn the technologies shaping the ecosystem: Get a clear overview of emerging protocols like MCP, A2A, UCP, and ACP and how they enable agents and commerce systems to interact.
• Explore the opportunities and risks for merchants: From higher conversion rates to new security and trust challenges, understand what this shift means for your business.
• Prepare your organization for what’s next: Learn why structured product data, flexible infrastructure, and interoperability will be essential to succeed in the agent-driven commerce landscape.

Download the guide today.