Product discovery is the process through which customers find and explore new products on a website, marketplace, app, or any other platform/media. It refers to the beginning of the customer journey in which the consumer browses products and learns about them before ultimately making a decision on whether to purchase or not. For example, an online marketplace like Amazon facilitates its product discovery by features like search suggestions, related product recommendations, and customer reviews. A user searching for a smartphone may be shown accessories or similar phones based on their search behavior, helping them find products they weren’t initially aware of but are relevant to their needs.
Effective product discovery helps customers find relevant products more easily, which can lead to higher conversion rates and increased sales. By making it simple for customers to discover new products, businesses enhance the overall shopping experience, encouraging repeat visits and brand loyalty. With personalized product recommendations, brands can increase engagement by offering relevant products based on a customer’s preferences, leading to higher satisfaction.
Actively searching for products can be excruciating for customers if businesses present too many choices to them. With thousands of products available, users can feel overwhelmed or experience choice paralysis, making it difficult to find the right product. However, tools like advanced search functionalities and personalized recommendations can help prevent this.
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