Multichannel commerce refers to the strategy in which businesses sell their products or services through multiple sale channels, such as physical stores, eCommerce sites, apps, third-party marketplaces, and more. Each channel functions independently, providing customers with various ways to engage and purchase products from a business. For example, a shoe retailer could sell its footwear collection through its brick-and-mortar stores, website, mobile app, and third-party platforms like Amazon. Customers have the luxury to browse and purchase through any of these channels.
Multichannel commerce is heavily beneficial to businesses. By offering products through multiple channels, businesses can reach more customers and increase their revenue across a wider audience. It allows brands to connect with various demographics in different geographic regions. Multichannel commerce is also convenient, providing customers with more choices on where and how to shop, giving them the option to shop via physical stores or digital shopping.
When integrated with PIM, multichannel commerce becomes more effective and efficient. The combination of the two ensures that businesses can efficiently manage product information across several retail platforms while providing a consistent, positive customer experience. With PIM, businesses can easily update product data across channels, leading to a faster time to market which is beneficial when launching new products.
Akeneo Product Cloud
Product Cloud Packages
PIM - Centralizzare, Gestire & Arricchire
PX Insights – Ottimizzazione dei prodotti grazie alle recensioni dei clienti
Servizi Professionali
Formazioni e Certificazioni
Percorso di Maturità PXM
L'Ecosistema dei Partner Akeneo
Diventa un Partner Akeneo
Blog
Libreria di risorse
Supporto e centro di assistenza
Diventa un Contributore di Akeneo
Glossario
Nuovo Report!
