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Il Futuro del Commercio: Come l’Intelligenza Artificiale Sta Trasformando il Retail.

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Related Terms

Voice Search
Value Chain
User-Generated Content
Up-Selling
Time-to-Market
Tassonomia
Supplier Onboarding
Suppliers
SKUs
Site Search
Search Engine Optimization (SEO)
Return Rate
Return Policy
Product Page
Product Experience (PX) Strategy
Product Experience Management (PXM)
Product Experience
Product Discovery
Product Catalog
Product Bundling
Omnichannel Experience
Natasha’s Law
Multichannel Commerce
Manufacturers
Hybrid Shopping
e-commerce
Distributors
Digital Transformation
Digital Shelf
Cyber Monday
Customer Experience
Cross-Selling
Conversational Commerce
Brick-and-Mortar
Brands
BOPIS
Black Friday
B2C
B2B

Supply Chain

A supply chain refers to a network of people, resources, technology, information, and activities that are involved in the production and distribution of a product or service to the customer. The supply chain includes all stages of the process, everything from sourcing raw materials, manufacturing, and logistics, to the final delivery of the product to the customer. For example, a clothing company’s supply chain might include:

  • Sourcing raw materials like cotton or synthetic fabrics.
  • Manufacturing garments in factories.
  • Transporting the finished clothing to shipping centers.
  • Handling stock and managing inventory in warehouses.
  • Delivering the clothing to retailers or directly to customers who order online.
  • Managing product returns or exchanges when necessary.

An efficient supply chain ensures that products are produced and delivered to customers more quickly, reducing delays and increasing time-to-market. It is also cost-effective and leads to customer satisfaction. By optimizing processes like procurement, manufacturing, and logistics, businesses can reduce costs related to sourcing and inventory storage. And when products are delivered on time and meet customer expectations in terms of quality, businesses experience elevated customer satisfaction and loyalty.

A supply chain obstacle could be pressure from consumers to implement sustainable and ethical practices throughout a business’ supply chain, such as reducing the carbon footprint, utilizing recyclable materials, and ensuring fair labor practices. This can be prevented by incorporating suppliers who follow environmental and ethical guidelines. They can use tools to track their carbon footprint and actively work to reduce waste and emissions.