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Il Futuro del Commercio: Come l’Intelligenza Artificiale Sta Trasformando il Retail.

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Related Terms

Voice Search
Value Chain
User-Generated Content
Up-Selling
Time-to-Market
Tassonomia
Supply Chain
Supplier Onboarding
Suppliers
SKUs
Site Search
Search Engine Optimization (SEO)
Return Rate
Return Policy
Product Page
Product Experience (PX) Strategy
Product Experience Management (PXM)
Product Experience
Product Discovery
Product Catalog
Product Bundling
Omnichannel Experience
Natasha’s Law
Multichannel Commerce
Manufacturers
Hybrid Shopping
Distributors
Digital Transformation
Digital Shelf
Cyber Monday
Customer Experience
Cross-Selling
Conversational Commerce
Brick-and-Mortar
Brands
BOPIS
Black Friday
B2C
B2B

e-commerce

eCommerce is a commercial transaction executed by companies and consumers via the Internet. This is done on several different platforms, such as software-as-a-service (SaaS) platforms, platform-as-a-service (PaaS) platforms, open-source platforms, enterprise platforms, and many more. eCommerce can also exist in a variety of business models such as B2B (business-to-business) and B2C (business-to-consumer).

eCommerce is often characterized by its flexibility, availability, and global presence which are key components that effortlessly motivate consumers to purchase. A contrast to traditional commerce which requires people to venture outside and engage in face-to-face interactions, which is considered a tiring feat compared to instantly purchasing a product online.

Besides its convenience, eCommerce has many advantages over a typical retail store. A business online can hold a larger amount of products in its inventory, ship its goods to a variety of countries, and have a lower start-up cost which can help increase its advertising/marketing. However, e-commerce can be restricted compared to traditional commerce. Having a business online involves limited customer service, potential IT issues, more competition, etc. Despite this, e-commerce is still a popular choice for businesses, its global reach and scalability play a large role in generating revenue.