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Nov 28, 2016

[White paper] From Overwhelming to Organized: Scaling Global Product Management

In the next 5 years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. Currently 42% of shoppers are only buying onlin...

Keywords

Localization
Multi-Channel
Translation
white paper

In the next 5 years, cross-border ecommerce is expected to reach $424 billion, according to Forrester. Currently 42% of shoppers are only buying online in their native language; it is then obvious that retailers need to localize their business in order take advantage of the cross-border opportunity.
This means adapting your product information and marketing to new audiences. But when your catalog has thousands of products and changes several times per year, it can seem impossible to localize everything!

That’s why we are partnering with Textmaster, an online platform for translation, to create a guide on how to manage your product data on a global scale. Through concrete examples and industry best-practices, you will learn how to organize and scale your product data in order to reach global audiences.

Inside this White Paper, you will find different information:

  • Key steps to identify promising markets and localize your product offer
  • Processes for adapting your marketing and business to new markets
  • Country guides for promising cross-border markets
  • Technology overview for managing data and translation workflows

Download our White Paper

Want to learn more? Join our webinar!

We are holding a webinar with Textmaster that will go into details about how to take on your international expansion. We will be covering a lot of topics, from choosing the right country target market to the elements that need to be localized. You will also get a step-by-step walk through the translation process in a PIM.
We are organizing two sessions on Thursday December 8: one at 11am EST for the French speakers and one at 5pm EST for English speakers.

Register now !

Continuer la lecture...

Oct 04, 2024 5 min

Comment Akeneo s’intègre avec la Marketplace eBay

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Sep 03, 2024

L’Avenir du B2B : Un virage numérique indispensable

Découvrez les enseignements clés de notre enquête de 2024 auprès des leaders de l'industrie B2B, révélant les défis et les opportunités...

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Août 12, 2024 6 min

Optimiser votre PIM après sa mise en œuvre

Même après le lancement de votre PIM, le parcours PXM continue : il est essentiel de constamment optimiser l'utilisation de vos informations...

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