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Le Prochain Chapitre Du Commerce : comment l’IA redéfinit shopping, recherche et expérience client
En savoir plusPIM (Product Information Management) is still a nebulous concept for a lot of people. And it’s sometime difficult to understand why a dedicated tool...
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PIM (Product Information Management) is still a nebulous concept for a lot of people. And it’s sometime difficult to understand why a dedicated tool is needed for catalog management. Here are five good reasons to think about PIM before starting your e-commerce project.
As a modern and well-informed e-merchant, you will probably want – at some point – to personalize the experience of your customers with some dedicated tools like recommendation engines (Avail, RichRelevance, Prediggo, etc.) or searchandizing tools (Endeca, Fredhopper, etc.).
To give relevant results, these tools need high quality product information. And guess what? That’s the purpose of a PIM system!
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Curious about Akeneo PIM? Want to know more about the solution? Want a demo?
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Explorons les raisons derrière la pression des consommateurs et de la législation sur les entreprises pour adopter des pratiques plus durables et...
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Découvrez pourquoi la durabilité est devenue une considération fondamentale pour les consommateurs et comment les marques et retailers adoptent...
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