Analyst Report

IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Related Terms

Voice Search
Value Chain
User-Generated Content
Up-Selling
Time-to-Market
Tassonomia
Supply Chain
Supplier Onboarding
Suppliers
SKUs
Search Engine Optimization (SEO)
Return Rate
Return Policy
Product Page
Product Experience (PX) Strategy
Product Experience Management (PXM)
Product Experience
Product Discovery
Product Catalog
Product Bundling
Omnichannel Experience
Natasha’s Law
Multichannel Commerce
Manufacturers
Hybrid Shopping
e-commerce
Distributors
Digital Transformation
Digital Shelf
Cyber Monday
Customer Experience
Cross-Selling
Conversational Commerce
Brick-and-Mortar
Brands
BOPIS
Black Friday
B2C
B2B

Site Search

Site Search refers to the search functionality on a website that allows users to search for specific content, products, or information swiftly and efficiently. It helps visitors quickly find what they are looking for by typing keywords or queries into a search bar. For example, an eCommerce website allows customers to search for specific products by typing into its search bar. As the customer types “running shoes,” the site displays auto-suggestions for different brands and models. Once the search query is submitted, the website presents a list of running shoes associated with the keyword.

Site search improves the user experience, allowing customers to find specific content or products quickly and precisely, reducing the frustration of manually browsing through pages of content. An optimized site search can increase sales as it helps customers quickly locate the products they want to buy, bringing them closer to making an order. It can also provide analytics that enables businesses to track user search behavior and products that are frequently searched but not found, helping improve the overall user experience. It makes it possible for businesses to see their customers’ needs and their pain points.

If a search engine is not highly efficient, it may return irrelevant results or fail to match what the customer wanted, leading to frustration and abandonment. Slow site search can impact user experience, especially if it takes too long to generate search results. However, this can be countered by optimizing it by using indexing and caching to ensure faster results.