A product catalog is a digital or printed comprehensive, essential list of detailed information about a company’s products and their details. It usually includes descriptions, specifications, images, and prices. It is a form of a method a company presents its products to customers, prompting them to browse, compare, consider, and make informed purchasing decisions. For example, a sleep product retailer could create a product catalog, showcasing its range of bed frames, mattresses, duvets, and more. The catalog would have high-quality images, enriched descriptions, technical specifications, and other types of information.
Product catalogs enhance customer experience as consumers are provided with detailed information that helps them compare which products they want, and encourages them to make an informed decision. When a product catalog is consistent with enriched data, it also boosts sales as it prevents customers from receiving misinformation. Besides increased revenue, catalogs are also a great marketing tool as the products can be promoted to the public through physical mail or email instead.
Catalogs need to consistently be kept up-to-date with accurate information to not cause problems with customers. PIM easily solves this problem by centralizing all product data and easily has the information reflected on various channels.
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