IDC MarketScape: Worldwide PIM Applications for Commerce 2021

Download the IDC MarketScape excerpt to learn:

• Why the future of commerce demands better product information
• The importance of PIM in the end-to-end customer journey
• Advice for technology buyers when selecting a PIM platform
• Why Akeneo was named a Leader

SOURCE: IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment, by Jordan Jewell and Marci Maddox, July 2021, IDC # US47482521.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.