Akeneo offers us speed and flexibility while ensuring product information remains accurate and consistent.
Nikke Blout

Global Marketing Director

Adam Hall offers anything and everything needed to put on the perfect play or coordinate a compelling concert under 20-plus brand names, including fittings, lighting solutions, cable bridges, and even entire stage systems. These products have helped successfully position Adam Hall in four customer segments: rentals, installations, retail, and industry.

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Challenge

The Adam Hall Group knows what it takes to put on a good show. Since its founding in 1975, the company has become a well-known manufacturer and service provider across the entire event technology industry.

Adam Hall offers anything and everything needed to put on the perfect play or coordinate a compelling concert under 20-plus brand names, including fittings, lighting solutions, cable bridges, and even entire stage systems. These products have helped successfully position Adam Hall in four customer segments: rentals, installations, retail, and industry.

While digitization is changing the event industry, the space continues to grow. But Adam Hall struggled to keep up with the pace of digitization and scale sustainably, especially due to outdated methods of product information management — including storing data in the company’s ERP and a tangled web of Excel spreadsheets.

These legacy methods of managing product data, combined with the variety of products offered, caused headaches such as inconsistent or inaccurate product information reaching customers, poor customer experiences, and slow time-to-market. Despite these challenges, however, Adam Hall Group knew the show had to go on — so it turned to Product Information Management (PIM) solutions.

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