Jun 21, 2016
PIM (Product Information Management) is still a nebulous concept for a lot of people. And it’s sometime difficult to understand why a dedicated tool i...
PIM (Product Information Management) is still a nebulous concept for a lot of people. And it’s sometime difficult to understand why a dedicated tool is needed for catalog management. Here are five good reasons to think about PIM before starting your e-commerce project.
When launching a new e-commerce website, you will have a ton of things to think about: design, SEO, e-marketing, the sales funnel, payment providers, warehouse management, etc.
Structuring your product information will be only one item among many in preparing this project. And you can already bet on the fact that you won’t be able to spend much time on this particular one.
A PIM project is a unique opportunity to spend some time asking yourself the right questions about your catalog:
And you know what else? The time you will spend on this project won’t be lost, as it can be reused directly for your e-commerce system integration!
Curious about Akeneo PIM? Want to know more about the solution? Want a demo?
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