A manufacturer is an entity or a business that produces goods by transforming raw materials into complete products through industrial processes or manual labor. These are typically achieved with the use of machinery, tools, or physically by hand. Manufacturers then sell those goods to distributors, retailers, wholesalers, or directly to consumers. An example would be Toyota, the car manufacturer that converts materials like steel, plastic, and rubber into finished vehicles. Afterward, the vehicles are then sold to dealerships or directly to consumers.
Manufacturers are highly significant in contributing to the success of a business. They work alongside brands to design, develop, and produce products that represent the brand’s values and vision, and reflect their identity. And as they streamline the production process, they allow brands to implement their products to the market faster. It’s especially beneficial for brands to launch new products or respond to trends, as quick reactions give them a competitive edge.
Despite their wonderful capabilities, manufacturers can’t constantly make sure their product information is correctly presented in multiple channels. Fortunately, PIM counteracts this by consistently making sure the right information is presented in the right way in every channel. Manufacturers can improve the quality of their data alongside PIM.
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