Kristin Naragon to spearhead PXM leader’s global expansion BOSTON, Feb. 20, 2020 /PRNewswire/ – Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, today...
Prior to joining Akeneo, Naragon spent nearly 7 years at Adobe, leading go-to-market strategies, product marketing, and strategic channel partnership programs for a variety of high-growth business units. Before that, she was the strategic alliance manager at Neolane, the global conversational marketing provider acquired by Adobe in 2013.
At Akeneo, our product offering, customers, and vast open source community allow us to set a new standard in product experience management for both B2B and B2C companies, said Naragon. Digital transformation demands a clear focus on centralized, contextualized, and accessible product information. In my time at Adobe, I saw the power of investing in customer experience management, and the impact that product information can have in accelerating that transformation.
Kristin is a highly consummate professional with an exceptional track record in driving business expansion, customer success, and strategic partnerships for high-growth enterprise software companies, said Fred de Gombert, Akeneo CEO. Our whole team is very excited to have her join us as we bring Akeneos #1 open-source enterprise PIM solution to even more enterprise clients, expand our partner programs, and accelerate market adoption of our groundbreaking offering.
Düsseldorf, 19. März 2025_ Akeneo, die Product Experience Company, zeigt, wie Unternehmen eine erfolgreiche Recommerce-Strategie aufsetzen können. EU-Initiativen wie die EU-Taxonomie, die Richtlinie für nachhaltige Unternehmensführung und der Aktionsplan für Kreislaufwirtschaft (CEAP)…
Lesen Sie den ArtikelWeitere Neuerungen:
– Zentralisierung von regulatorischen Informationen & Verbesserung der Daten-Governance
– Anreicherung von Produktdatensätzen mit gezieltem Gen-AI-Prompting
– Aktivierung entlang der gesamten Customer Journey
IT- und Telekommunikations-Unternehmen erzielen laut einer Studie von Akeneo fast die Hälfte ihres B2B-Umsatzes inzwischen über digitale Kanäle.
Aber: Für knapp 60 % bleibt die Konsistenz von Produktinformationen über alle Kanäle hinweg die größte Herausforderung.