Centrally manage your product information, manage and enrich collaborative processes, and improve time-to-market with Akeneo, regardless of the actual product that you sell. Implementing a proper PIM tool means you’re able to provide a compelling, consistent product experience across every channel and optimize your eCommerce presence, whether you’re selling vans, cans, or brands.
Dealing with large volumes of product information is an everyday battle for brands and retailers – that’s why a PIM for retail, wholesale, and distribution enterprises must be scalable and responsive. Akeneo offers a PIM that helps you organize your product information, develop the right catalogs for your omnichannel strategy, and deliver compelling product experiences.
Typically, brands and manufacturers either sell direct to consumer, or sell via retailers and distributors (or both!). Whatever your strategy, different sales channels have different requirements, and your team needs a capable PIM to ensure your product information is presented in the right way for each channel.
Product information can vary wildly depending on what you’re selling. Whether you’re describing the size and weight of your newest car model, you’re showcasing the flaky, buttery layers of your handmade croissants through visual assets, or you’re highlighting your highest-reviewed pair of recycled jeans, product information can make or break your customer experience. Ensure that your buyers have everything they need to make a purchasing decision with proper product information management.
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