Akeneo Unveils AI-Powered Innovations and Deeper Integrations with Salesforce


Shaping the Future of Commerce with the MACH Alliance

At the heart of the MACH Alliance's mission is the promotion of MACH principles—Microservices, API-first, Cloud-native SaaS, and Headless technologies—that enable businesses to break free from traditional, monolithic architectures and embrace a composable future. Understanding the importance of MACH in the current tech landscape is essential for any organization looking to thrive in the digital age.

Discover Members of the MACH Alliance & Akeneo Partner Ecosystem

What is MACH?

MACH (Microservices, API-first, Cloud-native, Headless) is a set of principles that act as today’s recipe for a flexible technology stack that can support the type of scalability that’s required to stay ahead of the game in an ever-evolving market. Explore the rules of MACH and discover the fast track to an agile business model.

MACH (Microservices, API-first, Cloud-native, Headless) is a set of principles that act as today’s recipe for a flexible technology stack that can support the type of scalability that’s required to stay ahead of the game in an ever-evolving market. Explore the rules of MACH and discover the fast track to an agile business model.


Chances are that your Application Programming Interface (API) is going to be the aspect of your product that developers will spend the most face-to-face time with. It is for this reason that a robust and fluent API is now a critical component of any SaaS business.


Building in the cloud lets you reach for the clouds! Cloud services can be scaled and maintained easier, due to their freedom from the deadlock of on-site development restrictions. The cloud also eliminates many of the computing restrictions of traditional hosts, meaning even more freedom during the development process.


The headless approach means cutting the ties between frontend and backend interactions with the customer base, allowing for unrestricted behind-the-scenes development without worry of disturbing customer experience. Developers using a headless PIM system can easily make changes to their websites on the back-end without risk of unintentionally impacting front-end interactions before they are completely satisfied with their work, making it easy to adapt your website in real time.

MACH Alliance Partners

MACH Alliance

The MACH Alliance presents and advocates for an open and best-of-breed enterprise technology ecosystem. Launched in 2020, their mission is to future-proof and propel current and future digital experiences with open and connected enterprise technology.The vendor-neutral, not-for-profit alliance drives awareness among businesses of the benefits of modern, best-in-class ecosystems that provide flexibility and openness as a key differentiator and driver of competitive advantage.

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MACH-Certified PIM

Certified as an Independent Software Vendor (ISV) member, Akeneo’s leading PIM solution is accredited for embracing MACH philosophies and delivering MACH-certified services. Openness and innovative integration lie at the heart of Akeneo’s technology, which helps brands break down silos within Product Information Management (PIM) and provide exceptional product experiences to customers. Akeneo’s extensive connectivity, developed with open API architecture to integrate seamlessly with existing legacy systems or future tech infrastructure, enables ease of use and speed of adoption to deliver results and ROI, helping retail brands future-proof their IT operations.

Learn more about Akeneo’s MACH-Certified PIM

MACH Alliance Partners

“MACH technologies are the cornerstone for organizations looking to build sustainable, future-ready commerce and business models. Akeneo deserves this certification as another example of a true MACH champion that represents the category well through its operations and PIM architecture.”

“We’re thrilled to have been recognized and accredited by the MACH Alliance as an ISV Member. Our founding values very much mirror those of the MACH Alliance, and we will continue to advocate for the power of open and integrated technology that helps organizations unlock revenue and future-proof their operations.”

“As the largest software market in the world, the decision-makers in US companies need to have a better understanding of MACH principles, and it would be my mission to make that a reality. As commerce leaders around the world evolve their business strategies, especially in the context of economic headwinds, it is more important than ever for them to understand their options for how to get the most out of their technology decisions.”

See MACH in Action

Women in MACH

Watch and hear from these amazing female leaders on 2024 trends shaping the retail industry. Kristin Naragon, Chief Strategy & Marketing Officer at Akene, Amanda (Elam) Cole, Chief Marketing Officer at Bloomreach, Casey Gannon, VP Marketing & Technology Partnerships at Bold Commerce, Isabell Aakervik, Expansion Officer at Sitoo
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What is a MACH-Certified PIM & Why Do You Need One?

Headless commerce provides the scalability and flexibility that brands and retailers need to grow, but requires a strong foundation of product information management (PIM).
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PIM & MACH: The Perfect Match

Why is a modern PIM so compatible with the MACH framework and composable commerce? Dive into the secret recipe that makes these lovebirds so perfect for each other.

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Akeneo’s Chief Strategy & Marketing Officer, Kristin Naragon, announces candidacy for MACH Alliance Board Membership

Chief Strategy & Marketing Officer, Kristin Naragon, has put forward her candidacy for Executive Board Membership to the MACH Alliance, a group of independent tech companies which champion open, best-of-breed technology ecosystems.

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Akeneo’s Co-Founder and CTO, Benoit Jacquemont, Appointed to MACH Alliance C-Suite Advisory Board for 2024

Akeneo announced the appointment of its Co-Founder and Chief Technology Officer, Benoit Jacquemont, to the MACH Alliance C-Suite Advisory Board which promotes creating best-of-breed technology ecosystems in advancing the principles of Microservices, API-First, Cloud-Native SaaS, and Headless (MACH) technologies.

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Gadero Customer Story

Businesses across industries are working on relevant ways to leverage generative AI. In retail especially, the focus is on how the emerging technology can boost customer experiences. Fueled by a 24% year-over-year increase in eCommerce sales, Walmart’s CEO Doug McMillion states that the company will continue to invest in technology, including automation and AI.
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