Five good reasons to adopt a PIM system prior to your e-commerce project

Reason #4 – Prepare your multichannel future

For now, you are thinking only about your e-commerce channel. But you know that things are going fast and that you will probably need to open some new channels (a mobile app, for instance) or to share the work you’ve done on your product information with existing channels (printed catalogs, point of sales, etc.)

It will always be easier to plug new channels into a PIM system rather than trying to adapt / customize your e-commerce system.

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