Five good reasons to adopt a PIM system prior to your e-commerce project

PIM (Product Information Management) is still a nebulous concept for a lot of people. And it’s sometime difficult to understand why a dedicated tool is needed for catalog management. Here are five good reasons to think about PIM before starting your e-commerce project.

Reason #4 – Prepare your multichannel future

Multichannel

For now, you are thinking only about your e-commerce channel. But you know that things are going fast and that you will probably need to open some new channels (a mobile app, for instance) or to share the work you’ve done on your product information with existing channels (printed catalogs, point of sales, etc.)

It will always be easier to plug new channels into a PIM system rather than trying to adapt / customize your e-commerce system.

  _  

Curious about Akeneo PIM? Want to know more about the solution? Want a demo?

Contact Us Now!

  _  

<<  Reason #3 – Leverage your recommendation engine / searchandizing tool…

Lesen Sie auch...

Five good reasons to adopt a PIM system prior to your e-commerce project – Reason #1

PIM (Product Information Management) is still a nebulous concept for a lot of people. And it’s sometime difficult to understand why a dedicated tool is needed for catalog management. Here are five good reasons to think about PIM before starting your e-commerce project. Reason #1 – Give your product information the time it (really) deserves…

Weiterlesen