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Scenes From The Experience Renaissance: 5 Highlights from #APS2019

https://www.youtube.com/watch?v=dLbuhIy6FPU&feature=youtu.be The Experience Renaissance has arrived. Earlier this month, Akeneo welcomed more than 300 members of the Akeneo family to Paris, France for the latest edition of the Akeneo PIM Summit. Over the course of two days, partners, customer...

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Understanding the PIM and B2B Market: An Interview with Joshua Warren from Creatuity

We sat down with Joshua Warren, founder and CEO of Creatuity to get some insight on how PIM, a previously B2C focused product, is starting to make its way into the B2B market. We wanted to have a better understanding of why PIM is vital in a B2B setting as well as how PIM can help the B2B market str...

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Expert Interview with AOE: How Omnichannel Commerce is Reinventing the Customer Experience in the Travel Industry

How consumers shop for products in an omnichannel world is changing faster than ever. In particular, airport shopping has shifted as consumers can easily purchase products online and have them sent to their destination rather than having to make last minute and extra costly airport purchases. To com...

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Akeneo PIM: The Best PIM

Akeneo PIM is the best PIM for most organizations. Whoa. We know that’s a pretty bold statement (and we may be a bit biased) but we truly believe it and our customer feedback supports our claim. By focusing on ease-of-use and process optimization we have created the best product information managem...

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Expert Interview: Why PIM is Strategic with Brian Beck, SVP of eCommerce and Omnichannel Strategy at Guidance

We recently sat down with eCommerce expert Brian Beck, who works as SVP of eCommerce and Omnichannel Strategy at Guidance, a leading commerce services provider. At Guidance, Brian and his team help retailers and brands define their eCommerce strategies, develop their digital transformation roadmaps...

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PIM Integrations | Part 2: eCommerce Integrations

This post is part 2 of our PIM integrations series and focuses on how Akeneo PIM uses integrations to connect with the top eCommerce solutions. For more information on the benefits of PIM integrations and to learn about some of our most popular connectors, check out part 1. Product information ...

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Expert Interview: PIM Market and Trends with Mark Smith, CEO of Ventana Research

In any business, creating and maintaining a great customer experience is critical to driving sales. One of the most influential components of that experience is the presentation of product information. Evocative product descriptions, accurate product specifications, and compelling media all contribu...

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PIM vs. MDM: What’s the difference? | Choosing between PIM and MDM

Aktualisierung: Zum Blogartikel inklusive Grafik -> PIM vs. MDM vs. DAM vs. PLM im Vergleich The Short Answer: MDM provides organizations with a single data source for all information. PIM centralizes just product data for marketing purposes. PIM is, therefore, a much easier and more usef...

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Top 3 Signs You Need a PIM

This is a guest post from our consulting partner Steve Engelbrecht of Sitation. Congratulations, you have a growing e-commerce business! Important numbers are up – visitors, sales – way to go! But wait a second, other numbers seem to be going up as well… Website and cart abandonment? Customer compl...

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SaaS PIM: Say Goodbye to IT Overhead

Over the past few years, demand for Software-as-a-service (SaaS) versions of business applications such as CRMs and ERPs have increased dramatically. So what does that mean for Product Information Management (PIM)? How can users benefit from using a SaaS PIM solution versus an on-premise solution? W...

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