Dec 01, 2022
Establishing PIM as the Foundation for Reaching Consumers
Complete and accurate product information is essential to the successful operation of every aspect of a business, yet our research finds that 74% of organizations require some or significant effort to manage their product information. Efforts with digital experience platforms (DXP) can help, but they fall short and can directly impact brand image and revenue when they are not integrated with product information.
Created in partnership with Capgemini, Ventana Research and Akeneo.
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