Unlock 2023 Watch highlights from Unlock 2023 available on-demand! Watch now!
Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Dec 01, 2022
Establishing PIM as the Foundation for Reaching Consumers
Type
B2B
B2B2C
B2C
Challenge
eCommerce
Omnichannel Commerce
Product Content Syndication
Product Experience Management
Complete and accurate product information is essential to the successful operation of every aspect of a business, yet our research finds that 74% of organizations require some or significant effort to manage their product information. Efforts with digital experience platforms (DXP) can help, but they fall short and can directly impact brand image and revenue when they are not integrated with product information.
Created in partnership with Capgemini, Ventana Research and Akeneo.
Get the White Paper
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |