Petra Industries is a leader in the consumer technology industry, distributing products for over 800 brands to tens of thousands of retail and e-tail partners.
But as Petra’s business continued to grow and evolve, the company faced challenges maintaining high-quality product information across a variety of channels. So, after struggling to manage product information themselves, Petra decided to implement a product information management (PIM) system to overcome these challenges.
Sign up to learn how Petra selected and implemented Akeneo PIM to maintain cross-channel efficiency.
Watch the recording to discover:
- Petra’s approach to PIM selection process
- Detailed overview of a PIM project plan along with challenges & key risks discovered during implementation
- Overview of Akeneo’s post-launch maintenance & additional improvements