Jun 26, 2020
Learn how Petra selected and implemented Akeneo PIM to maintain cross-channel efficiency.
Petra Industries is a leader in the consumer technology industry, distributing products for over 800 brands to tens of thousands of retail and e-tail partners.
But as Petra’s business continued to grow and evolve, the company faced challenges maintaining high-quality product information across a variety of channels. So, after struggling to manage product information themselves, Petra decided to implement a product information management (PIM) system to overcome these challenges.
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