Webinar: How Petra Solved B2B Product Information Problems With PIM

Webinar: How Petra Solved B2B Product Information Problems With PIM

Petra Industries is a leader in the consumer technology industry, distributing products for over 800 brands to tens of thousands of retail and e-tail partners.

But as Petra’s business continued to grow and evolve, the company faced challenges maintaining high-quality product information across a variety of channels. So, after struggling to manage product information themselves, Petra decided to implement a product information management (PIM) system to overcome these challenges.

Sign up to learn how Petra selected and implemented Akeneo PIM to maintain cross-channel efficiency.

Watch the recording to discover:

  • Petra’s approach to PIM selection process
  • Detailed overview of a PIM project plan along with challenges & key risks discovered during implementation
  • Overview of Akeneo’s post-launch maintenance & additional improvements

Watch the recording