Brands, retailers, and merchants need to deliver a 21st-century customer experience across all touchpoints and address changing buyer profiles and behaviors.
Buyer profiles are changing across the board
Today’s buyers are millennials, who grew up shopping online.
Buyer behavior is evolving rapidly
Marketplaces are now the most popular online stores — 50% of online sales occur on marketplaces
New channels require new experiences
50% of product search will be voice-conducted by 2021.
This dramatic change in the way customers find and interact with products is forcing merchants to evolve from just managing product information to crafting product experiences.
Inform customers with comprehensive product information
Marketing and eCommerce teams need to access disparate product data sources to create comprehensive, accurate, and enriched product information.
Attract customers with emotional product information
Merchant need to tell a story to make a connection with buyers. Images, videos, and compelling descriptions create emotion and help capture customer attention.
Delight customers with information delivered in context
Successful merchants create product data in context to deliver channel-specific and market-appropriate product experiences.
Discover how Akeneo PXM solutions can help you craft compelling product experiences that boost your sales among the millennial buyers.Learn more