{"id":64822,"date":"2025-11-04T14:15:17","date_gmt":"2025-11-04T14:15:17","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=64822"},"modified":"2026-03-12T15:24:11","modified_gmt":"2026-03-12T15:24:11","slug":"akeneo-dam","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/akeneo-dam\/","title":{"rendered":"Akeneo DAM"},"content":{"rendered":"\n  <section class=\"hero hero-purple  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Organize, edit, and deliver product assets<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Akeneo Product DAM combines Akeneo\u2019s product experience expertise with AI to give product, e-commerce, and marketing teams an easy-to-use solution for organizing, optimizing, and delivering product assets that are tailored for every audience and sales channel.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary\" href=\"\/demo\"><span class=\"initial text\">Request a demo<\/span><span class=\"background-text\">Request a demo<\/span><span class=\"hovered text\">Request a demo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/DAM-page_hero_1010x1080-1.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"logos-block_eafc54f32a6578483dce6fb1062fc0cf\" class=\"py-2 py-md-3\">\n      \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-ads@2x-3.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-city-furniture@2x-3.png\" alt=\"\">\n                                                            <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/logo-franklin-electric@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/05\/logo-rural-king@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/11\/logo-kurt-geiger@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2016\/02\/logo-nuxe@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-myer@2x-2.png\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-ads@2x-3.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-city-furniture@2x-3.png\" alt=\"\">\n                                                            <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/logo-franklin-electric@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/05\/logo-rural-king@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/11\/logo-kurt-geiger@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2016\/02\/logo-nuxe@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-myer@2x-2.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"content-block_c51470aedae4a4474edc1a9c4a593e0f\" class=\"py-6 py-md-8 bg-gray-100\">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">PIM+DAM: The perfect pairing for product information and product assets<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">As part of the Akeneo Product Cloud, Akeneo Product DAM is seamlessly integrated with Akeneo PIM, uniting product information and product assets in one powerful workflow that elevates your product experience strategy and accelerates conversions.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/Autumn-Release-2025-webpage-1080x1080-DAM-1-1.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\"  py-6 py-md-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                                    <div class=\"text-center mb-6\">\n                        <h2 class=\"mb-0\">Manage product information and product assets together in Akeneo Product Cloud<\/h2>\n                    <\/div>\n                \n                                    <div class=\"text-editor fs-md mb-4\">\n                        <p><br data-mce-bogus=\"1\"><\/p>\n                    <\/div>\n                                \n                \n                \n                    <div class=\"row row-cols-sm-2 row-cols-md-3 row-cols-xl-3 justify-content-center gx-8 gy-4\">\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-workflow@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Streamline Workflows<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\">Manage product information and product assets in one place, eliminating the need to jump between systems.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-raise@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Increase Efficiency<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Automate product asset organization and channel preparation with AI keyword tagging and asset transformations.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-collaboration@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Enhance Consistency<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\">Ensure assets align with channel requirements and market expectations with AI transformations and rule-based automation.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Accelerate Time to Market<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Serve product assets faster and more reliably to customers with Akeneo\u2019s global Content Delivery Network (CDN).<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-reduce@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Reduce Operational Costs<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Minimize the need for additional tools, infrastructure, and IT support by leveraging Akeneo DAM and Content Delivery Network (CDN) within Akeneo PIM.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-analytics@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Boost Engagement<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\">Deliver rich, engaging product experiences with high-quality product images, videos, and documents.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_7276e45c948a3bc08f5d3a37266bae45\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Power your product experience with product assets<\/h2>\n                                  <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Cost@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Organize                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Easily organize, quickly retrieve, and fully utilize product assets to support merchandising and marketing needs with automated AI keyword tagging.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Enrich@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Edit                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Scale product asset preparation for all channels with AI and rule-based asset transformations.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  basic-card-move-up\">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Omnichannel@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Deliver                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Serve product assets directly to customers with Akeneo\u2019s global Content Delivery Network (CDN). <\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                                                            <h2 class=\"mb-4 mb-md-6 text-primary-blackstar fw-medium\">Automate and accelerate workflows with AI for assets<\/h2>\n                    \n                    \n                                    \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Intelligent asset categorization<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Minimize the time lost to manually tagging product assets, searching for assets, or recreating inaccessible assets. Instead, easily identify all relevant assets for a product category, brand, or seasonal promotion thanks to comprehensive keyword tags that are consistently and automatically generated with AI.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Leverage assets to tell your complete product story<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Unlock the hidden value in your product assets. Akeneo\u2019s AI enrichment capabilities can automatically populate product attributes and generate detailed product descriptions by extracting rich product details from images, user manuals, and technical data sheets.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Automatically format assets in bulk for every channel<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p><span style=\"font-weight: 400;\">Effortlessly create the perfect asset formats for each channel with AI asset transformations and rule-based automation. Eliminate manual steps and the need for additional middleware, while ensuring a consistent, high-quality, and tailored product experience across every channel.<\/span><\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/DAM-webpage-1080x1080-DAM.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">Are you ready to take the next step?<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/demo\/\"><span class=\"initial text\">Request a demo<\/span><span class=\"background-text\">Request a demo<\/span><span class=\"hovered text\">Request a demo<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/Web-assets-Call-to-Action-large-get-in-contact@2x-1.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n  \n<section id=\"accordion-block_27b2140b476258f804d03392d7561dc1\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-lg-7 col-md-10 col-12\">\n                <div class=\"text-center mb-4\">\n                                            <h2 class=\"mb-0\">FAQ<\/h2>\n                                        \n                <\/div>\n                                    <div class=\"accordion accordion-basic\" id=\"accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-0\" aria-expanded=\"true\" aria-controls=\"collapseOne\">\n                                        What is Akeneo DAM and how does it work with Akeneo PIM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo DAM is a native part of Akeneo Product Cloud that helps teams centrally organize, enrich, and deliver rich media like images, videos, documents, and other product assets alongside structured pr\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo DAM is a native part of Akeneo Product Cloud that helps teams centrally organize, enrich, and deliver rich media like images, videos, documents, and other product assets alongside structured product information in Akeneo PIM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike standalone DAM tools, Akeneo DAM is built to work in the same workflow as your product data. This means product managers, marketers, and eCommerce teams can manage both product information and assets together in one platform without switching between tools or reconciling separate systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By uniting assets with product data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You speed up go-to-market workflows and reduce manual handoffs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You ensure visuals are consistently linked to the right products and enriched with searchable metadata.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You deliver compelling, channel-ready product experiences with accurate information and high-quality media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Akeneo DAM makes visual content easier to manage and deploy alongside product data, helping teams work faster, collaborate better, and launch richer product experiences.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-1\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        When do companies need a DAM in addition to a PIM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Companies need a DAM solution in addition to a PIM system when managing product media becomes as complex as managing product data.\nA PIM manages structured product information such as attributes, spec\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Companies need a DAM solution in addition to a PIM system when managing product media becomes as complex as managing product data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A PIM manages structured product information such as attributes, specifications, and descriptions. A DAM manages rich media assets such as images, videos, manuals, lifestyle photography, and marketing materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizations typically need a DAM when they:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage large volumes of product images and videos across channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Require asset version control and usage rights management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need structured metadata and search capabilities for media files<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support multiple brands, regions, or campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinate creative, marketing, and product teams<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without a DAM, digital assets often live in shared drives or disconnected systems, making it difficult to find, approve, and distribute the correct versions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When integrated with a PIM, a DAM ensures that accurate, approved assets are directly linked to the right products and consistently distributed across eCommerce, marketplaces, print, and retail channels.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-2\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How is Akeneo DAM different from standalone DAM solutions?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo DAM is natively built into Akeneo Product Cloud and designed specifically to support product experiences, not just store digital files.\nStandalone or corporate DAMs are excellent for managing b\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo DAM is natively built into Akeneo Product Cloud and designed specifically to support product experiences, not just store digital files.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standalone or corporate DAMs are excellent for managing brand and campaign assets, but they often lack visibility into product details or channel-specific requirements. Akeneo DAM fills that gap by connecting creative assets directly to the real-world context of your product catalog, hierarchy, attributes, and channel needs, all within the same workflow as Akeneo PIM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because product data and media are managed together, teams can link, enrich, and distribute assets without switching systems or reconciling disconnected tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo DAM brings speed, consistency, and simplicity to digital asset management so teams spend less time juggling systems and more time creating product experiences that convert.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-3\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How does Akeneo DAM improve product experiences across channels?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo DAM improves product experiences by ensuring the right digital assets are directly connected to accurate product data and delivered consistently across every channel.\nBecause Akeneo DAM is nati\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo DAM improves product experiences by ensuring the right digital assets are directly connected to accurate product data and delivered consistently across every channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because Akeneo DAM is natively integrated with Akeneo PIM, teams can manage product information and media in one unified workflow. Assets are tagged, enriched, and linked to the correct products, making them easy to adapt for eCommerce, marketplaces, retail, and print.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This reduces errors, eliminates outdated visuals, and ensures each channel receives the appropriate, high-quality content.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-4\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Can Akeneo DAM support regional or channel-specific assets?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Yes. Akeneo DAM supports regional and channel-specific assets by allowing businesses to manage, localize, and distribute digital media based on market and channel requirements.\nBecause Akeneo DAM is i\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Yes. Akeneo DAM supports regional and channel-specific assets by allowing businesses to manage, localize, and distribute digital media based on market and channel requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because Akeneo DAM is integrated with Akeneo PIM, assets can be associated with specific locales, channels, product categories, or attribute groups. This makes it easy to assign different images, videos, documents, or marketing materials depending on language, region, retailer specifications, or marketplace standards. Plus, automation capabilities make it easy to generate assets in the sizes and formats that are required for each channel.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p><span style=\"font-weight: 400;\">By organizing and linking assets within product context, Akeneo DAM ensures the right content is delivered to the right audience in the correct format.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-5\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How does Akeneo DAM reduce manual asset management and rework?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-5\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo DAM reduces manual asset management and rework by centralizing digital media and connecting it directly to product data within a single workflow.\nWhen assets are stored in shared drives or disc\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo DAM reduces manual asset management and rework by centralizing digital media and connecting it directly to product data within a single workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When assets are stored in shared drives or disconnected systems, teams often spend time searching for files, confirming versions, re-uploading images, or correcting mismatched content across channels. This leads to duplication, outdated visuals, and repeated manual fixes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because Akeneo DAM is natively integrated with Akeneo PIM, assets are organized, tagged, and linked to the correct products from the start. Metadata, validation rules, and structured workflows ensure that only approved, channel-ready assets are distributed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps teams:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate version confusion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce back-and-forth between creative and product teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevent incorrect or outdated media from being published<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reuse assets efficiently across channels and regions<\/span><\/li>\n<\/ul>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-6\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How does Akeneo DAM integrate with commerce platforms and CMS?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-6\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo DAM integrates with commerce platforms and Content Management Systems (CMS) through its native connection with Akeneo PIM and API-based integrations.\nBecause Akeneo DAM is built into Akeneo Pro\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo DAM integrates with commerce platforms and Content Management Systems (CMS) through its native connection with Akeneo PIM and API-based integrations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because Akeneo DAM is built into Akeneo Product Cloud, digital assets are directly linked to structured product data. When product information is distributed to eCommerce platforms, marketplaces, or CMS tools, associated digital media can be delivered alongside it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrations are supported through APIs, connectors, and export feeds, allowing assets to flow seamlessly into platforms like Shopify, Salesforce Commerce Cloud, Adobe Commerce, and various CMS solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ensures that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commerce platforms receive approved, up-to-date media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CMS-driven product pages display the correct visuals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Channel-specific asset requirements are met<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updates to assets are reflected consistently across systems<\/span><\/li>\n<\/ul>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_27b2140b476258f804d03392d7561dc1-7\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How are permissions and usage rights managed in Akeneo DAM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_27b2140b476258f804d03392d7561dc1-7\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_27b2140b476258f804d03392d7561dc1\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo DAM manages permissions and usage rights through role-based access controls and asset-level governance features built into Akeneo Product Cloud.\nOrganizations can define user roles and permissi\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo DAM manages permissions and usage rights through role-based access controls and asset-level governance features built into Akeneo Product Cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizations can define user roles and permissions to control who can upload, edit, approve, or distribute digital assets. Access can be restricted by asset type, product family, channel, or region, ensuring teams only interact with the media relevant to their responsibilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usage rights and compliance are supported through metadata and structured asset attributes. Teams can track information such as licensing terms, expiration dates, regional restrictions, and approval status. Validation rules and workflows help prevent expired or non-compliant assets from being distributed.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  ","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-64822","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Akeneo DAM | Akeneo<\/title>\n<meta name=\"description\" content=\"Akeneo Product DAM combine\u2019s Akeneo\u2019s product experience expertise with AI to give product, e-commerce, and marketing teams an easy-to-use solution for organizing, optimizing, and delivering product assets that are tailored for every audience and sales channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/it\/akeneo-dam\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akeneo DAM | Akeneo\" \/>\n<meta property=\"og:description\" content=\"Akeneo Product DAM combine\u2019s Akeneo\u2019s product experience expertise with AI to give 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