{"id":64293,"date":"2025-09-17T10:46:59","date_gmt":"2025-09-17T10:46:59","guid":{"rendered":"https:\/\/www.akeneo.com\/?page_id=64293"},"modified":"2025-09-23T12:43:46","modified_gmt":"2025-09-23T12:43:46","slug":"what-is-product-data-management","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/what-is-product-data-management\/","title":{"rendered":"What is Product Data Management"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">What is Product Data Management (PDM)?<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><b>PDM (Product Data Management)<\/b><span style=\"font-weight: 400;\"> is a system that helps businesses centralize and manage product design data. Its primary goal is to not only improve collaboration but also streamline engineering workflows and maintain control over versioning and revisions. By organizing product data in a single source of truth, PDM boosts development and reduces errors while supporting more accurate product innovation.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary\" href=\"\/demo\"><span class=\"initial text\">Request a demo<\/span><span class=\"background-text\">Request a demo<\/span><span class=\"hovered text\">Request a demo<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/hero-PDM-1010x1080-1-1122x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_930921d1fb10071f3d2e3c924b325a05\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">How PDM Helps Businesses Manage Product Data More Effectively <\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><b>Product Data Management (PDM)<\/b><span style=\"font-weight: 400;\"> is a type of software that centralizes and controls product-related data, such as computer-aided design (CAD) files, drawings, and documentation. By managing versions, revisions, and access in a single system, PDM helps engineering and product teams collaborate more effectively and accelerate development. It ensures that everyone works from the latest data, improving efficiency and supporting faster, more reliable product innovation.<\/span><\/p>\n<p><b>PDM Key Features:<\/b><\/p>\n                                                                            <ul class=\"list-check\">\n                                                                    <li>A centralized platform to store and manage product design data<\/li>\n                                                                    <li>Version control and revision tracking to ensure teams always work from the latest data<\/li>\n                                                                    <li>Secure, role-based access to protect sensitive design information<\/li>\n                                                                    <li>Integration with CAD and PLM systems to support seamless workflows<\/li>\n                                                                    <li>Collaboration tools to coordinate across engineering, design, and manufacturing teams<\/li>\n                                                                    <li>Searchable file management for quick retrieval of design assets and documentation<\/li>\n                                                            <\/ul>\n                                            <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/free_trial_1010x1080_2-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_42843b58f9d24fa2012fbe9f3df0716b\" class=\"py-6 py-md-8 bg-gray-100\">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">What data does PDM store?<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">PDM systems store essential product design and development data, including CAD files, technical drawings, 3D models, engineering documentation, bills of materials (BOMs). They also manage version histories, change orders, part numbers, and metadata related to materials, specifications, and compliance. This centralized product data ensures teams work with accurate, up-to-date information throughout the design and development process.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/PDM-whatdatastore-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_fb24d613b94ce9cb2cdb5fa57c58d50a\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Benefits of PDM<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">PDM systems help streamline product development by organizing and controlling design data in a single, secure location. They reduce errors through version control, improve collaboration across teams, and accelerate time-to-market. With centralized access and structured workflows, PDM ensures data accuracy and supports better product quality throughout the lifecycle.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/free_trial_1010x1080_21-1200x1200.png\" alt=\"\">\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_233dd7d9ca6b34315c147e741aebd1f0\" class=\"py-6 py-md-8 bg-light\">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                                <h2><div class=\"text-center\">Challenges &#038; Impacts<\/div><\/h2>\n                                                                                                                        <div class=\"text-editor fs-md\">\n                                    <div class=\"responsive-table\"><table border=\"1\" cellpadding=\"8\" cellspacing=\"0\" align=\"center\">\n<thead>\n<tr>\n<th class=\"text-center\">Challenge<\/th>\n<th class=\"text-center\">Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"center\">Can\u2019t find the right file<\/td>\n<td align=\"center\">Delays in product development and time-to-market<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Using outdated design versions<\/td>\n<td align=\"center\">Costly manufacturing errors or rework<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Uncontrolled access to files<\/td>\n<td align=\"center\">Security risks and unauthorized changes<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">No version control or audit trail<\/td>\n<td align=\"center\">Confusion over which design is final or approved<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Manual handoffs between teams<\/td>\n<td align=\"center\">Slower workflows and missed deadlines<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Siloed design data<\/td>\n<td align=\"center\">Poor collaboration and misalignment across departments<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Lack of change tracking<\/td>\n<td align=\"center\">Missed updates leading to quality issues or compliance risks<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Disconnected tools (CAD, PLM, ERP)<\/td>\n<td align=\"center\">Inefficient processes and data inconsistency<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Duplicate file storage across systems<\/td>\n<td align=\"center\">Increased storage costs and error-prone data management<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">No centralized data governance<\/td>\n<td align=\"center\">Difficulty maintaining product quality standards at scale<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n\n                                                                    <\/div>\n                                                    <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n  \n<section id=\"accordion-block_758917c50aa08355dabb6e2f49fc2527\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4\">\n                                            <h2 class=\"mb-0\">How PDM Works<\/h2>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col-lg-6 me-auto\">\n                                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/howdoesitworks-800x800.png\" alt=\"\" class=\"accordion-image active\" id=\"img-stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-0\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/howdoesitworks2-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-1\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/howdoesitworks3-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-2\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/howdoesitworks4-800x800.png\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-3\">\n                        <\/div>\n                                                <\/div>\n            <div class=\"col-lg-5\">\n                                    <div class=\"accordion accordion-steps-images\" id=\"accordionStepsImages-accordion-block_758917c50aa08355dabb6e2f49fc2527\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-0\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-0\">\n                                        Centralize Product Design Data                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionStepsImages-accordion-block_758917c50aa08355dabb6e2f49fc2527\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store CAD files, technical drawings, and specifications in one secure system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure teams access the latest versions of design documents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate data silos by unifying product information across engineering teams<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-1\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-1\">\n                                        Streamline Design Workflows                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_758917c50aa08355dabb6e2f49fc2527\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track revisions and manage engineering change orders efficiently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate approval workflows and document updates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a clear audit trail of product data and changes<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-2\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-2\">\n                                        Improve Collaboration and Efficiency                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_758917c50aa08355dabb6e2f49fc2527\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable secure, role-based access to design files across departments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitate real-time collaboration between design, engineering, and manufacturing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce manual errors and speed up product development cycles<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-3\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-3\">\n                                        Support Better Decision-Making                                    <\/button>\n                                <\/h2>\n                                <div id=\"stepsimages-collapse-accordion-block_758917c50aa08355dabb6e2f49fc2527-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_758917c50aa08355dabb6e2f49fc2527\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain visibility into the status of design projects and product data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access version histories and change logs for informed reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve alignment between teams with a single source of truth for product information<\/span><\/li>\n<\/ul>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n\n  \n<section class=\"py-6 py-md-8 bg-light\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                <div class=\"text-center mb-6\">\n                                            <h2 class=\"mb-0\">How PDM Helps the Entire Team<\/h2>\n                    \n                                    <\/div>\n                                    <div class=\"responsive-tabs\">\n                        <nav>\n                            <div class=\"nav nav-tabs\" id=\"nav-tab\" role=\"tablist\">\n                                                                    <button class=\"nav-link active\" id=\"nav-tabs-block_901543a689cb2bcd6cde8116f8f76c12-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_901543a689cb2bcd6cde8116f8f76c12-0\" type=\"button\" role=\"tab\" aria-selected=\"true\">Marketers<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_901543a689cb2bcd6cde8116f8f76c12-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_901543a689cb2bcd6cde8116f8f76c12-1\" type=\"button\" role=\"tab\" > eCommerce Managers<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_901543a689cb2bcd6cde8116f8f76c12-2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_901543a689cb2bcd6cde8116f8f76c12-2\" type=\"button\" role=\"tab\" >The C-Suite<\/button>\n                                                                    <button class=\"nav-link \" id=\"nav-tabs-block_901543a689cb2bcd6cde8116f8f76c12-3-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#tabs-block_901543a689cb2bcd6cde8116f8f76c12-3\" type=\"button\" role=\"tab\" > IT Teams<\/button>\n                                                            <\/div>\n                        <\/nav>\n                        <div class=\"tab-content\" id=\"nav-tabContenttabs-block_901543a689cb2bcd6cde8116f8f76c12\">\n                                                            <div class=\"tab-pane fade show active\" id=\"tabs-block_901543a689cb2bcd6cde8116f8f76c12-0\" role=\"tabpanel\" tabindex=\"0\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-0\" class=\"\" aria-expanded=\"true\">\n                                                                                    Marketers                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-0\" class=\"collapse show\" data-bs-parent=\"#nav-tabContenttabs-block_901543a689cb2bcd6cde8116f8f76c12\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row  g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/web-assets-D2C-activation-SDM-build-customer-trust.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                    <h4>Marketers<\/h4>\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">A PDM system helps marketing teams by giving them early access to up-to-date product specifications, CAD visuals, and approved documentation. This ensures that marketing materials are aligned with the latest product designs, reducing the risk of promoting outdated or incorrect information. With consistent and accurate design data, marketers can build more trustworthy messaging and support stronger product launches.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_901543a689cb2bcd6cde8116f8f76c12-1\" role=\"tabpanel\" tabindex=\"1\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-1\" class=\"collapsed\" >\n                                                                                     eCommerce Managers                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-1\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_901543a689cb2bcd6cde8116f8f76c12\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row  g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/PDM-Team-EcommerceManagers-e1758105836756.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                    <h4>eCommerce Managers<\/h4>\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">PDM supports eCommerce managers by providing accurate product data\u2014like dimensions, materials, and specifications\u2014straight from the source. This helps create precise product listings and reduces the likelihood of returns caused by inconsistent information. It also enables faster coordination with design and engineering teams for updates or product changes that impact listings.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_901543a689cb2bcd6cde8116f8f76c12-2\" role=\"tabpanel\" tabindex=\"2\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-2\" class=\"collapsed\" >\n                                                                                    The C-Suite                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-2\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_901543a689cb2bcd6cde8116f8f76c12\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row  g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/web-assets-D2C-activation4-SDM-build-customer-trust.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                    <h4>The C-Suite<\/h4>\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">PDM provides leadership with greater visibility into the product development process, helping them oversee progress, manage risk, and maintain product quality. By streamlining collaboration between engineering, manufacturing, and marketing, PDM supports faster innovation and more efficient go-to-market strategies. This directly contributes to business growth, cost control, and competitive advantage<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"tab-pane fade \" id=\"tabs-block_901543a689cb2bcd6cde8116f8f76c12-3\" role=\"tabpanel\" tabindex=\"3\">\n                                    <a data-bs-toggle=\"collapse\" href=\"#collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-3\" class=\"collapsed\" >\n                                                                                     IT Teams                                                                            <\/a>\n                                    <div id=\"collapse-tabs-block_901543a689cb2bcd6cde8116f8f76c12-3\" class=\"collapse \" data-bs-parent=\"#nav-tabContenttabs-block_901543a689cb2bcd6cde8116f8f76c12\">\n                                        <section class=\"py-6 py-md-8\">\n                                            <div class=\"container\">\n                                                <div class=\"row  g-3\">\n                                                    <div class=\"col-lg-7\">\n                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/09\/web-assets-D2C-activatio5n-SDM-build-customer-trust.png\" alt=\"\">\n                                                                                                            <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                                                                    <h4> IT Teams<\/h4>\n                                                                                                                                                                            <div class=\"text-editor fs-md\">\n                                                                <p><span style=\"font-weight: 400;\">PDM reduces system complexity by centralizing product design data and integrating seamlessly with CAD tools, PLM systems, and other enterprise software. It eliminates the need for disjointed file storage and manual version tracking, improving data integrity and user access control. IT teams benefit from simplified maintenance and fewer support tickets related to lost or outdated product files.<\/span><\/p>\n                                                            <\/div>\n                                                                                                                \n                                                                                                            <\/div>\n                                                <\/div>\n                                            <\/div>\n                                        <\/section>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n  \n\n\n<section id=\"cards-block_d4bd289d66d461da3b66d5fa89087da8\" class=\" py-6 py-md-8  \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">How Akeneo Can Help<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">While PDM focuses on managing technical product design data, <\/span><a href=\"https:\/\/www.akeneo.com\/what-is-a-pim\/\"><span style=\"font-weight: 400;\">Akeneo\u2019s Product Information Management (PIM)<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.akeneo.com\/supplier-data-manager\/\"><span style=\"font-weight: 400;\">Shared Data Manager (SDM)<\/span><\/a><span style=\"font-weight: 400;\"> solutions extend the value of that data downstream, enabling businesses to deliver accurate and engaging product experiences across channels.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-SDM-lock-up-blackstar.svg\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    From Engineering to Experience                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Once product data is finalized in the PDM system, Akeneo PIM takes over to transform that data into compelling, channel-ready content. With support for rich attributes, multilingual content, and localized details, PIM ensures that teams receive the most accurate and complete product information to publish across websites, marketplaces, and other platforms.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-outline-secondary\" href=\"\/supplier-data-manager\"><span class=\"initial text\">Learn More<\/span><span class=\"background-text\">Learn More<\/span><span class=\"hovered text\">Learn More<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-PIM-lock-up-blackstar.svg\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Centralized Collaboration &#038; Data Governance                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Akeneo SDM centralizes and simplifies the collection and correction of product data from suppliers, bridging the gap between upstream and downstream operations. With collaborative Supplier Access, brands can share templates and data guidelines directly through the SDM portal, streamline file import and mapping, and adapt the process to either delegate, internalize, or collaborate on product data correction.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-outline-secondary\" href=\"\/akeneo-pim\"><span class=\"initial text\">Learn More<\/span><span class=\"background-text\">Learn More<\/span><span class=\"hovered text\">Learn More<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:15rem\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/01\/logo-akeneo-activation-lock-up-blackstar.svg\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Faster Time-to-Market &#038; Lower Risk                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">By connecting PDM with Akeneo\u2019s PIM and SDM, businesses can reduce manual re-entry of product data and accelerate product launches across markets. Structured workflows, validation rules, and role-based permissions ensure that everyone is working from the same up-to-date source of truth.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-outline-secondary\" href=\"\/activation\"><span class=\"initial text\">Learn more<\/span><span class=\"background-text\">Learn more<\/span><span class=\"hovered text\">Learn more<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_fc2048a0ca28faba61488fd7fd613795\" class=\"py-6 py-md-8 bg-light\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"text-center mb-4\">\n                                            <h2 class=\"mb-0\">Frequently Asked Questions (FAQ)<\/h2>\n                                        \n                <\/div>\n                                    <div class=\"accordion accordion-basic\" id=\"accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-0\" aria-expanded=\"true\" aria-controls=\"collapseOne\">\n                                        What\u2019s the difference between PDM and PIM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">PDM focuses on managing technical product data used in engineering and design, like CAD files, drawings, and specifications. PIM, on the other hand, is used to enrich, manage, and distribute product information for marketing, eCommerce, and customer-facing channels.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-1\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Can Akeneo PIM replace my PDM system?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">No, Akeneo PIM is not a replacement for a PDM. Instead, it complements your PDM system by ingesting finalized design data and turning it into enriched, market-ready content for all sales and marketing channels.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-2\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How does Akeneo SDM fit into the product data flow?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Akeneo SDM serves as a collaborative platform for collecting and normalizing product data, especially from suppliers or external partners. It ensures that only clean, validated data enters your PIM, improving overall product data quality and reducing time-to-market.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-3\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Can Akeneo PIM integrate with my PDM or PLM system?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Yes, Akeneo PIM can integrate with most PDM or PLM solutions. These integrations allow you to automatically import essential technical data and avoid repetitive data entry, keeping your product content pipeline efficient and aligned from design to digital shelf.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-4\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What benefits will my team see by connecting PDM with Akeneo?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">By connecting PDM with Akeneo PIM and SDM, you\u2019ll reduce manual tasks, improve data accuracy, streamline collaboration between teams, and accelerate time-to-market. You\u2019ll also gain better control over how product content is localized and distributed across channels.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-5\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Is Akeneo SDM only for supplier data?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-5\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">Not at all. While SDM is ideal for onboarding supplier data, it can also be used to collaborate with internal teams, subsidiaries, or partners who contribute product information. It supports a wide range of use cases where structured product data needs to be collected and shared.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-6\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Do I need both Akeneo PIM and SDM to work with PDM?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_fc2048a0ca28faba61488fd7fd613795-6\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_fc2048a0ca28faba61488fd7fd613795\">\n                                                                            <div class=\"accordion-body\">\n                                            <div class=\"text-editor fs-md\">\n                                                <p><span style=\"font-weight: 400;\">No, but using them together offers the best results! PIM handles enrichment and omnichannel distribution, while SDM ensures upstream data from suppliers and other partners is accurate before it reaches the PIM. When combined with your PDM system, this creates a seamless product information ecosystem from concept to customer.<\/span><\/p>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n<section id=\"assets-articles-block_4f68acd89fd2165efda076c4cb2181c2\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4  text-center\">\n                                            <h2 class=\"mb-0 text-primary-blackstar\">Learn More<\/h2>\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1945\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1304160912-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1304160912-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1304160912-1200x912.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1304160912-800x608.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1304160912-300x228.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/AdobeStock_1304160912-66x50.jpeg 66w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">How to Build Better Product Experiences with Akeneo PIM<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    From AI-powered content enhancements and dynamic attribute dependencies to improved collaboration&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/how-to-build-better-product-experiences-with-akeneo-pim\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1434\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-scaled.jpeg 2560w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-300x168.jpeg 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-1024x574.jpeg 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-768x430.jpeg 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-1536x861.jpeg 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-2048x1148.jpeg 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-1200x672.jpeg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-800x448.jpeg 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/12\/AdobeStock_855801292-89x50.jpeg 89w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">10 Tips for Improving Product Data Accuracy<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Struggling with inconsistent, outdated, or inaccurate product data? We\u2019re taking a look at ten&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/10-tips-for-improving-product-data-accuracy\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image ratio ratio-16x9\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"799\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/data-quality.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/data-quality.jpg 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/data-quality-600x400.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">4 Steps to Perfecting Product Data Quality<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    If you\u2019re a frequent reader of the Akeneo blog, you know that your product experience is the&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/perfecting-product-data-quality\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"py-3 py-md-6  \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title text-gray-100\">Are you ready to take the next step?<\/h2>\n                                                                            <div class=\"cta-text text-gray-100\">\n                                <p>Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.<\/p>\n                            <\/div>\n                                                                            <div class=\"cta-buttons\">\n                                                                    <div>\n                                        <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/www.akeneo.com\/demo\/\"><span class=\"initial text\">Request a demo<\/span><span class=\"background-text\">Request a demo<\/span><span class=\"hovered text\">Request a demo<\/span><\/a>                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                                                                        <div class=\"cta-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/Web-assets-Call-to-Action-large-get-in-contact@2x-1.png\" alt=\"\">\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-64293","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Product Data Management | Akeneo<\/title>\n<meta name=\"robots\" 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