{"id":58813,"date":"2024-11-07T11:10:36","date_gmt":"2024-11-07T11:10:36","guid":{"rendered":"https:\/\/www.akeneo.com\/insights-analyze-and-act\/"},"modified":"2025-02-13T17:05:02","modified_gmt":"2025-02-13T17:05:02","slug":"insights-analyze-and-act","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/insights-analyze-and-act\/","title":{"rendered":"Insights &#8211; Analyze and Act"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Ottimizza le Vendite Omnicanale e Migliora la Tua Strategia con l\u2019Analisi dei Dati<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Nell&#8217;attuale ambiente competitivo, \u00e8 essenziale avere una visione chiara delle prestazioni dei tuoi prodotti su tutti i tuoi canali di vendita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grazie alla soluzione Business Analytics di Akeneo, integrata in Akeneo PIM, puoi monitorare indicatori chiave come vendite, visualizzazioni di pagina e tassi di conversione per ottimizzare la tua strategia di arricchimento dei prodotti e promuovere la crescita omnicanale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fornisci ai tuoi team le informazioni necessarie per affinare la tua strategia PX e mantenere un vantaggio competitivo.<\/span><\/p>\n                                    <\/div>\n                                                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/InsightsActAnalyze_hero_1010x1080.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"content-block_1564028755a020777188f0b58e32bde3\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Misurare con precisione le prestazioni dei prodotti<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Con Business Analytics, puoi facilmente misurare le prestazioni dei tuoi prodotti sia sui canali digitali che nei negozi fisici.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitora indicatori chiave come il numero totale di visualizzazioni di pagina, il tasso di aggiunta al carrello, il tasso di conversione, le unit\u00e0 vendute e il fatturato, tutto da una dashboard centralizzata. Questa panoramica ti aiuta a comprendere come il contenuto e l&#8217;esperienza dei tuoi prodotti stimolino l&#8217;engagement e le vendite.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/numberofpageviews_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_c76cfbda2d3b8a81a00a94d4614811be\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 flex-lg-row-reverse\">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Analisi omnicanale<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">L&#8217;era dei dati frammentati in silos \u00e8 finita. Business Analytics offre una visione unificata delle prestazioni dei tuoi prodotti su un massimo di 10 diversi canali di vendita, consentendoti di ottimizzare le tue strategie online e offline. Che i tuoi prodotti ottengano risultati migliori nell&#8217;e-commerce o nel commercio fisico, avrai a disposizione le informazioni necessarie per migliorare la tua strategia.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/revenue_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"content-block_3c512991e63f2f80999ee9f39b495b00\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-70 mx-auto\">\n                                            <h2 class=\"text-primary-blackstar\">Ottimizza l&#8217;arricchimento dei prodotti con fiducia<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-primary-blackstar\">\n                                                    <p><span style=\"font-weight: 400;\">Ti chiedi se il tuo investimento in risorse 3D, video di alta qualit\u00e0 o contenuti generati dall&#8217;IA sia vantaggioso? Business Analytics ti permette di confrontare l&#8217;impatto dei contenuti arricchiti sui prodotti in termini di vendite e coinvolgimento. Prendi decisioni informate su dove investire per massimizzare le prestazioni dei tuoi prodotti.<\/span><\/p>\n                                                                    <\/div>\n                                                                                <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/timetoenrich_1200x1200.png\" alt=\"\">\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n  <section class=\"  py-6 py-md-8\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-xxl-10 mx-xxl-auto\">\n                                    <div class=\"text-center mb-6\">\n                        <h2 class=\"mb-0\">Benefits of Analytics<\/h2>\n                    <\/div>\n                \n                                \n                \n                \n                    <div class=\"row row-cols-sm-2 row-cols-md-3 row-cols-xl-3 justify-content-center gx-8 gy-4\">\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-raise@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Maggiore visibilit\u00e0<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Ottieni una visione chiara delle prestazioni dei tuoi contenuti prodotto e del loro impatto sugli obiettivi aziendali.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-quality@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Decisioni informate<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Utilizza i dati per ottimizzare le tue strategie di esperienza prodotto (PX) e restare agile rispetto ai cambiamenti del mercato.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-productivity@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Adattamento rapido alle tendenze di mercato<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Anticipa i cambiamenti nelle dinamiche di mercato e modifica il tuo approccio in modo proattivo.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Coinvolgi della leadership<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Dimostra il valore commerciale della tua strategia PX alla direzione con risultati concreti basati sui dati.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card  text-center\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-workflow@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                                                                <div class=\"icon-card-content\">\n                                                                                            <h6 class=\"icon-card-title\">Workflow semplificato<\/h6>\n                                                                                                                                        <div class=\"icon-card-description\"><p><span style=\"font-weight: 400;\">Elimina la necessit\u00e0 di utilizzare pi\u00f9 strumenti e gestisci tutto da una piattaforma unica per monitorare analisi e prestazioni dei prodotti.<\/span><\/p>\n<\/div>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section class=\"py-6 py-md-8 \">\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title\">Scopri l&#8217;impatto delle decisioni basate sui dati con Akeneo Business Analytics.<\/h2>\n                                                                            <div class=\"cta-text fs-xl\">\n                                <p>Scopri l&#8217;impatto delle decisioni basate sull&#8217;analisi dei dati grazie alla soluzione Business Analytics di Akeneo. Scopri come questo strumento pu\u00f2 trasformare la tua strategia di gestione prodotto e aiutarti a raggiungere i tuoi obiettivi aziendali.<\/p>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"cta-cards\">\n                            <div class=\"row row-cols-md-2 g-2\">\n                                                                    <div>\n                                        <a href=\"\/it\/demo\" class=\"icon-card icon-card-framed icon-card-dark\">\n                                                                                        <div class=\"icon-card-content\">\n                                                <h6 class=\"icon-card-title\">Richiedi una dimostrazione oggi stesso per scoprire come Business Analytics pu\u00f2 migliorare l&#8217;esperienza dei tuoi prodotti e potenziare le tue performance di vendita su tutti i canali!<\/h6>\n                                                                                                <span class=\"icon-card-link\">Richiedi una demo <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span>\n                                            <\/div>\n                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":56638,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-58813","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - 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