{"id":58793,"date":"2022-07-13T14:16:42","date_gmt":"2022-07-13T14:16:42","guid":{"rendered":"https:\/\/www.akeneo.com\/omnichannel-activation\/"},"modified":"2025-02-13T11:23:29","modified_gmt":"2025-02-13T11:23:29","slug":"omnichannel-activation","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/omnichannel-activation\/","title":{"rendered":"Omnichannel Activation"},"content":{"rendered":"\n  <section class=\"hero hero-light  \" >\n    <div class=\"container\">\n                            <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                \n                                \n                                                                    <h1 class=\"hero-title\">Offri esperienze prodotto omnicanali che permettano ai tuoi clienti di trovare e acquistare facilmente i tuoi prodotti.<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p><span style=\"font-weight: 400;\">Che la tua azienda sia un brand consumer o un produttore B2B, i tuoi clienti adottano un approccio omnicanale. Questo significa che i tuoi prodotti devono essere disponibili ovunque si trovino i clienti e non solo essere visibili, ma anche offrire un\u2019esperienza di qualit\u00e0 che soddisfi pienamente le loro aspettative.<\/span><\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.akeneo.com\/it\/demo\/\"><span class=\"initial text\">Richiedi una demo.<\/span><span class=\"background-text\">Richiedi una demo.<\/span><span class=\"hovered text\">Richiedi una demo.<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/key_benefits_activation_1200x1200.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                        <\/div>\n<\/section>  \n\n\n\n<nav id=\"content-subnav-block_e7b42c3646450f52b6f964bc34993b7a\" class=\"subnav\">\n  <div class=\"container-xl\">\n    <div class=\"row\">\n      <div class=\"col-12\">\n        <div class=\"subnav-inner\">\n                      <ul class=\"subnav-list\">\n                              <li class=\"subnav-item \">\n                    <a href=\"https:\/\/www.akeneo.com\/sell-on-retailers-marketplaces\/\" class=\"subnav-link\">Vendi sui siti dei retailer e nei marketplace                                          <\/a>\n                <\/li>\n                          <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/nav>\n\n\n<section id=\"logos-block_c1e583db491b4bd313436d293bbbc357\" class=\"py-2 py-md-3\">\n      \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-ads@2x-3.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-city-furniture@2x-3.png\" alt=\"\">\n                                                            <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/logo-franklin-electric@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/05\/logo-rural-king@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/11\/logo-kurt-geiger@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2016\/02\/logo-nuxe@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-myer@2x-2.png\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-ads@2x-3.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/02\/logo-city-furniture@2x-3.png\" alt=\"\">\n                                                            <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/06\/logo-fossil-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/logo-franklin-electric@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/05\/logo-rural-king@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/11\/logo-kurt-geiger@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2016\/02\/logo-nuxe@2x-2.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2018\/10\/logo-myer@2x-2.png\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"cards-block_adf5a1639bd015adc5432f4a105572c1\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Cos\u2019\u00e8 l\u2019omnicanalit\u00e0 e perch\u00e9 \u00e8 cos\u00ec importante?<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Il commercio omnicanale rappresenta il modo in cui le aziende allineano la loro strategia di go-to-market per essere presenti ovunque si trovino i clienti, mostrando i loro prodotti in modo da soddisfare, se non superare, le aspettative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I consumatori di oggi adottano un comportamento omnicanale: cercano prodotti su pi\u00f9 canali e prendono decisioni di acquisto basandosi sulle informazioni che trovano (o non trovano) durante ogni interazione con il tuo brand.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Marketing@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Marketing                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Assicurati che il tuo messaggio sia coerente su tutti i canali, facilmente accessibile con informazioni prodotto consistenti e accurate.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/web-assets-teams-internal-operations.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Operations                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Proponi nuovi prodotti e apri nuovi canali di vendita in modo pi\u00f9 efficiente, offrendo il contenuto giusto al momento giusto.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Team@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Direzione                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Prendi decisioni strategiche pi\u00f9 informate e adatta velocemente le tue strategie di go-to-market.<\/span><\/p>\n                                                    <\/div>\n\n\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n  <section class=\"py-6 py-md-8  content-with-icons\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"row\">\n                    <div class=\"col-xxl-10 mx-xxl-auto\">\n                                                    <div class=\"text-center mb-6\">\n                                <h2 class=\"mb-0 text-primary-blackstar fw-medium\">I vantaggi principali della strategia di attivazione omnicanale di Akeneo<\/h2>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n                <\/div>\n                    <\/div>\n        <div class=\"row align-items-center justify-content-between \">\n            <div class=\"col-lg-5\">\n\n                \n                                    <div class=\"vstack gap-3\">\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-structure@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Coerenza tra i canali<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Mantieni dettagli, descrizioni e specifiche prodotto coerenti, riducendo il rischio di informazioni contraddittorie o obsolete su ogni canale o fase del customer journey.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-analytics@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Ottimizza l\u2019esperienza cliente<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Informazioni prodotto accurate e aggiornate su tutti i touchpoint contribuiscono a un\u2019esperienza cliente fluida e positiva, indipendentemente dal canale utilizzato (marketplace, i social o negozi fisici).<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-increase-conversion@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Aumenta l\u2019efficienza operativa<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>Centralizzare le informazioni prodotto in una soluzione PIM consente di ottimizzare i processi interni. Invece di gestire set di dati separati per diversi canali, le aziende possono aggiornare e mantenere le informazioni prodotto in un unico luogo, aumentando l&#8217;efficienza, riducendo gli errori e accelerando il time-to-market per nuovi prodotti o aggiornamenti.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-time-to-market@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Risparmia tempo e costi<\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>L&#8217;aggiornamento e la gestione manuale delle informazioni su pi\u00f9 canali possono richiedere molte risorse ed essere soggetti a errori. Automatizzando questo processo con una strategia di attivazione omnicanale, \u00e8 possibile ridurre i costi legati al personale e alle operazioni.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div>\n                                <div class=\"icon-card icon-card-horizontal\">\n                                                                            <div class=\"icon-card-image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-marketplace@2x.svg\" alt=\"\">\n                                        <\/div>\n                                                                        <div class=\"icon-card-content\">\n                                                                                    <h6 class=\"icon-card-title text-primary-blackstar fw-medium\">Adattati ai cambiamenti di mercato <\/h6>\n                                                                                                                            <div class=\"icon-card-description text-primary-blackstar\"><p>In un mercato in continua evoluzione, le aziende devono adattarsi rapidamente ai cambiamenti riguardanti le informazioni prodotto, le nuove tendenze e i canali emergenti. Una strategia di attivazione omnicanale consente aggiornamenti e aggiustamenti rapidi, assicurando che le informazioni pi\u00f9 recenti siano comunicate ai clienti su tutti i canali.<\/p>\n<\/div>\n                                                                                                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n                            <div class=\"col-lg-6 text-center image-block\">\n                                            <figure class=\"mb-0\">\n                            <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/11\/Web-assets-Call-to-Action-large-app-store@2x-1.png\" alt=\"\">\n                                                    <\/figure>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>  \n\n\n\n<section id=\"cards-block_baf71e0f9996da6349064caaa9bdef8d\" class=\" py-6 py-md-8 bg-light \">\n  \n  <div class=\"container\">\n          <div class=\"row\">\n        <div class=\"col-md-10 col-lg-8 mx-md-auto\">\n          <div class=\" text-center mb-4\">\n                          <h2 class=\"mb-0 text-primary-blackstar\">Casi d&#8217;uso di Akeneo Product Cloud per l&#8217;attivazione omnicanale<\/h2>\n                                      <div class=\"text-editor fs-md mt-2\">\n                <p><span style=\"font-weight: 400;\">Sviluppa una strategia omnicanale efficace, mantenendo un equilibrio coerente tra D2C, retailer, marketplace, negozi fisici e molto altro. Scopri come Akeneo supporta l&#8217;implementazione di queste strategie di go-to-market.<\/span><\/p>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n              <div class=\"row justify-content-center g-3 row-cols-lg-3\">\n                  <div>\n            <div class=\"basic-card  \">\n                              <div class=\"basic-card-image\" style=\"max-width:\">\n                  <img decoding=\"async\"  src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/09\/card_icon_Point-of-Sale@2x.png\" alt=\"\">\n                <\/div>\n                            <div class=\"basic-card-content\">\n                                  <h4 class=\"basic-card-title\">\n                    Vendi sui siti dei retailer e nei marketplace                                      <\/h4>\n                                                <div class=\"basic-card-text\">\n                                      <p><span style=\"font-weight: 400;\">Accedi a un nuovo pubblico e incrementa le vendite grazie a connessioni dirette con i principali retailer e marketplace a livello globale.<\/span><\/p>\n                                                    <\/div>\n\n\n                                  <div class=\"basic-card-link\">\n                    <a class=\"btn btn-primary\" href=\"https:\/\/www.akeneo.com\/sell-on-retailers-marketplaces\/\"><span class=\"initial text\">Scopri di pi\u00f9<\/span><span class=\"background-text\">Scopri di pi\u00f9<\/span><span class=\"hovered text\">Scopri di pi\u00f9<\/span><\/a>                  <\/div>\n                              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n              <div class=\"mt-3 text-center\">\n              <\/div>\n      <\/div>\n<\/section>\n\n\n<section id=\"assets-articles-block_d5c287933b81789a3397f6bd45786a0e\" class=\" \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-4 \">\n                    \n                                                        <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"row row-cols-lg-3 g-3\">\n                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/03\/AdobeStock_104469510-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">10 Things to Know About Spring Release 2023 for Akeneo&#8217;s 10th Anniversary<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    During our PX World Conference, Unlock, in Paris last week, we celebrated not only Akeneo&#8217;s 10th&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/10-things-to-know-about-spring-release-2023-for-akeneos-10th-anniversary\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"300\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2022\/01\/Fred-de-Gombert.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">2019: The Year of Transparency<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    &nbsp;\r\n2019 Arrives with Questions AboundIt is customary at the dawn of a New Year to offer the&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/2019-the-year-of-transparency\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                                    <div>\n    <div class=\"article-card  p-0\">\n        <div class=\"article-card-image \">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1340\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/11\/AdobeStock_338287575-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>        <\/div>\n        <div class=\"article-card-content\">\n            \n            <h4 class=\"article-card-title text-primary-blackstar\">2024 Retail Trend Predictions<\/h4>\n\n                            <p class=\"article-card-excerpt text-primary-blackstar\">\n                    Looking to the coming year, we break down how the retail landscape is evolving to provide consumers&#8230;                <\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/blog\/top-retail-trends-for-2024\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                            <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"py-6 py-md-8 position-relative\">\n            <div class=\"block-background block-background-top\"><\/div>\n        <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"cta px-lg-8 py-3 bg-secondary\">\n                    <div class=\"cta-content\">\n                                                    <h2 class=\"cta-title\"> Sei pronto a fare il prossimo passo?<\/h2>\n                                                                            <div class=\"cta-text fs-xl\">\n                                <p> I nostri esperti di Akeneo sono qui per rispondere a tutte le domande che potresti avere sui nostri prodotti e aiutarti a proseguire nel tuo percorso di PXM.<\/p>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"cta-cards\">\n                            <div class=\"row row-cols-md-2 g-2\">\n                                                                    <div>\n                                        <a href=\"https:\/\/www.akeneo.com\/it\/demo\/\" class=\"icon-card icon-card-framed icon-card-dark\">\n                                                                                        <div class=\"icon-card-content\">\n                                                <h6 class=\"icon-card-title\">Richiedi una demo.<\/h6>\n                                                                                                <span class=\"icon-card-link\">Contattaci oggi <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span>\n                                            <\/div>\n                                        <\/a>\n                                    <\/div>\n                                                                    <div>\n                                        <a href=\"https:\/\/www.akeneo.com\/it\/pxm-maturity-path\/\" class=\"icon-card icon-card-framed icon-card-dark\">\n                                                                                        <div class=\"icon-card-content\">\n                                                <h6 class=\"icon-card-title\">PXM Self Assessment<\/h6>\n                                                                                                <span class=\"icon-card-link\">Fai la valutazione <svg class=\"svg-icon fs-sm\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span>\n                                            <\/div>\n                                        <\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-58793","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Omnichannel Activation<\/title>\n<meta name=\"description\" content=\"A bad product experience on one channel can lead to a lost customer. 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