{"id":50653,"date":"2021-11-01T08:37:44","date_gmt":"2021-11-01T08:37:44","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/"},"modified":"2024-08-19T10:20:30","modified_gmt":"2024-08-19T10:20:30","slug":"white-paper","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/white-paper\/","title":{"rendered":"White-paper"},"content":{"rendered":"\n<section id=\"content-block_475675d41771873d1b983164265e4659\" class=\" \">\n            <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"text-start \">\n                                                                                                <h1 class=\"mb-3\">Whitepapers<\/h1>\n                                                                                                                <\/div>\n                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n  <section class=\"hero   \" >\n    <div class=\"container\">\n                    <div class=\"row\">\n                <div class=\"col-12 \">\n                                        <div class=\"hero-inner hero-inner-blue\">\n                                        <div class=\"row justify-content-between align-items-center g-3\">\n                        <div class=\"col-lg-6\">\n                            <div class=\"hero-content\">\n                                                                                                    <div class=\"hero-tags\">\n                                        <span class=\"tag tag-white\">April 1, 2024<\/span>\n                                    <\/div>\n                                \n                                \n                                                                    <h1 class=\"hero-title\">The State of Generative AI in B2C Commerce Solutions<\/h1>\n                                                                                                    <div class=\"hero-text\">\n                                        <p>Featuring real-world applications by industry giants and practical advice for integrating genAI into your business strategy, this report conducted by Forrester dives into how this revolutionary technology is impacting the B2C commerce industry and the tangible benefits of genAI.<\/p>\n                                    <\/div>\n                                                                                                    <div class=\"hero-buttons\">\n                                                                                                                                    <div>\n                                                    <a class=\"btn btn-outline-primary btn-lg\" href=\"\/white-paper\/the-state-of-generative-ai-in-b2c-commerce-solutions\/\"><span class=\"initial text\">Scarica ora<\/span><span class=\"background-text\">Scarica ora<\/span><span class=\"hovered text\">Scarica ora<\/span><\/a>                                                <\/div>\n                                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/div>\n                                                    <div class=\"col-lg-5\">\n                                                                    <div class=\"hero-image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/GenAI-Forrester-Reprint-Cover-4.png\" alt=\"\">\n                                    <\/div>\n                                \n                                                            <\/div>\n                                            <\/div>\n\n                                        <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/section>  \n\n\n\n<style>\n  .htmx-loading-spinner-more {\n    display: none;\n  }\n\n  .hx-request .htmx-loading-spinner-more {\n    display: block;\n  }\n\n  .hx-request-filter-form .js-post-listings-post-listing-block_74c269699a77cc2b8bc4e88bfbd1c962 {\n    display: none;\n  }\n<\/style>\n\n<section id=\"post-listing-block_74c269699a77cc2b8bc4e88bfbd1c962\" class=\" position-relative py-3 py-md-6\" hx-ext=\"class-tools\" hx-indicator=\".htmx-loading-spinner, .htmx-loading-overlay\">\n  <div class=\"container\">\n        <div class=\"htmx-post-listing-post-listing-block_74c269699a77cc2b8bc4e88bfbd1c962\" hx-trigger=\"load\">\n                  \n<div class=\"filter-tab\" >\n    <h6 class=\"filter-title\">Filtra per<\/h6>\n    <div class=\"mobile-head\">\n        <h6 class=\"filter-mob-title\">Filtra per<\/h6>\n        <button type=\"button\" class=\"reset-mob-filter\" id=\"resetFilterMob\">Reimposta filtro<\/button>\n    <\/div>\n    <div class=\"filter\">\n                    <form 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name=\"category[]\" id=\"term-4\">\n                                        <label class=\"form-check-label\" for=\"term-4\">\n                                            Esperienza prodotto                                        <\/label>\n                                    <\/div>\n                                <\/li>\n                                                            <li class=\"dropdown-item\">\n                                    <div class=\"form-check mb-0\">\n                                        <input class=\"form-check-input\" type=\"checkbox\" value=\"holiday-shopping-it\" name=\"category[]\" id=\"term-1587\">\n                                        <label class=\"form-check-label\" for=\"term-1587\">\n                                            Holiday shopping                                        <\/label>\n                                    <\/div>\n                                <\/li>\n                                                            <li 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class=\"form-check-input\" type=\"checkbox\" value=\"tecnologia\" name=\"category[]\" id=\"term-1593\">\n                                        <label class=\"form-check-label\" for=\"term-1593\">\n                                            Tecnologia                                        <\/label>\n                                    <\/div>\n                                <\/li>\n                                                            <li class=\"dropdown-item\">\n                                    <div class=\"form-check mb-0\">\n                                        <input class=\"form-check-input\" type=\"checkbox\" value=\"tendenze-retail\" name=\"category[]\" id=\"term-1591\">\n                                        <label class=\"form-check-label\" for=\"term-1591\">\n                                            Tendenze retail                                        <\/label>\n                                    <\/div>\n                                <\/li>\n       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srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x.png 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-1024x631.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-1536x946.png 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-2048x1261.png 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-1200x739.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-800x493.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/akeneo-Consumer-Behavior-Report-email_1040x640-IT@2x-81x50.png 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Survey report<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">L\u2019evoluzione del consumatore moderno<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Scopri cosa ci rivelano 1.800 consumatori in tutto il mondo sull\u2019evoluzione delle loro&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/it\/white-paper\/levoluzione-del-consumatore-moderno\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"640\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/10\/Whitepaper_2025_Product_Data_AI_1040x640.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/10\/Whitepaper_2025_Product_Data_AI_1040x640.png 1040w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/10\/Whitepaper_2025_Product_Data_AI_1040x640-800x492.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/10\/Whitepaper_2025_Product_Data_AI_1040x640-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2023\/10\/Whitepaper_2025_Product_Data_AI_1040x640-81x50.png 81w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">Infografica<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">I tuoi dati prodotto sono pronti per l&#8217;intelligenza artificiale?<\/h4>\n                        <a href=\"https:\/\/www.akeneo.com\/it\/white-paper\/is-your-product-data-ready-for-ai\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1281\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x.png 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-1200x739.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-800x493.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/04\/Whitepaper_2025_Next_Chapter_1040x640@2x-81x50.png 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">eBook<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">The Next Chapter of Commerce<\/h4>\n                            <p class=\"article-card-excerpt d-none d-md-block\">Discover how AI is reshaping the way consumers search for, discover, and interact with products,&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/it\/white-paper\/the-next-chapter-of-commerce\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1281\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/Whitepaper_2025_Avoiding_greenwashing_1040x640@2x.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/Whitepaper_2025_Avoiding_greenwashing_1040x640@2x.png 2080w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/Whitepaper_2025_Avoiding_greenwashing_1040x640@2x-1200x739.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/Whitepaper_2025_Avoiding_greenwashing_1040x640@2x-800x493.png 800w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/Whitepaper_2025_Avoiding_greenwashing_1040x640@2x-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/03\/Whitepaper_2025_Avoiding_greenwashing_1040x640@2x-81x50.png 81w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">eBook<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Akeneo Impact Report 2024: \u200b\u200bUn impegno per la sostenibilit\u00e0 e la crescita<\/h4>\n                        <a href=\"https:\/\/www.akeneo.com\/it\/white-paper\/akeneo-impact-report-2024-un-impegno-per-la-sostenibilita-e-la-crescita\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"452\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Banner-ebook-Melchioni-Eataly.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Banner-ebook-Melchioni-Eataly.png 943w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Banner-ebook-Melchioni-Eataly-300x144.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Banner-ebook-Melchioni-Eataly-768x368.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/>            <\/div>\n                <div class=\"article-card-content fs-md\">\n                            <div class=\"hero-tags mb-2 d-none d-md-block\">\n                    <span class=\"tag tag-lilac\">eBook<\/span>\n                <\/div>\n                        <h4 class=\"article-card-title\">Le informazioni prodotto: la base del valore di un brand<\/h4>\n                        <a href=\"https:\/\/www.akeneo.com\/it\/white-paper\/le-informazioni-prodotto-la-base-del-valore-di-un-brand\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    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that, while Gen Z is highly engaged and passionate&#8230;<\/p>\n                        <a href=\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/\" class=\"article-card-link stretched-link\"><span class=\"hidden-text\"><\/span><\/a>\n        <\/div>\n    <\/div>\n<\/div>                              <div class=\"js-post-listings-item\">\n    <div class=\"article-card p-0\">\n                    <div class=\"article-card-image ratio ratio-16x9\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2081\" height=\"1281\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x.png 2081w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x-300x185.png 300w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x-1024x630.png 1024w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x-768x473.png 768w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x-1536x946.png 1536w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x-2048x1261.png 2048w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x-1200x739.png 1200w, https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/06\/web-assets-Whitepapers-product-experience-revolution@2x-800x492.png 800w, 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