{"id":47964,"date":"2022-12-15T14:22:48","date_gmt":"2022-12-15T14:22:48","guid":{"rendered":"https:\/\/www.akeneo.com\/pim-for-cpg\/"},"modified":"2025-04-01T19:34:15","modified_gmt":"2025-04-01T19:34:15","slug":"pim-for-cpg","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/pim-for-cpg\/","title":{"rendered":"CPG"},"content":{"rendered":"\n
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Enable omnichannel experiences, no matter what you\u2019re selling<\/h1>\n
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Whether you\u2019re selling clothes, cosmetics, cleaning products, or all of the above, Akeneo\u2019s PIM solution provides your team with the scalability, flexibility, and adaptability you need to grow. Activate your brand story across every channel and locale so that your customers have everything they need to make informed decisions, no matter where they\u2019re shopping.<\/p>\n <\/div>\n

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Leading Enterprises Choose Akeneo<\/p>\n <\/div>\n \n \n

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Centralize your product information<\/h2>\n \n \n
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With Akeneo PIM as a central hub of product information, you can control and manage the data and the process, making your teams more productive and efficient. Creating a single source of truth with our PIM solution ensures product data completeness and legal compliance as well as a consistent brand experience across all existing and emerging sales channels in the CPG space.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Enter new channels and locales with ease<\/h2>\n \n \n
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Setting your business up for success now increasingly means keeping an eCommerce platform with an agile structure that can quickly pivot if need be. With Akeneo PIM, opening new sales channels is a piece of cake. Expand to marketplaces, social commerce, apps, and more by having eCommerce support that helps accelerate new product introduction and updating processes so you can get your products to market faster, regardless of the channel or region.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Create personalized, consistent product experiences everywhere<\/h2>\n \n \n
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Marketplaces and retailers often have their own unique requirements for how CPG product information should be structured. As a result, brands in the CPG sector have to add a step to their activation process to customize their product information for each marketplace or retailer. Akeneo\u2019s Tailored Exports reduces the time brands spend reformatting data by allowing non-technical business users to easily and quickly filter, map, and transform their existing product information and structure to align with the structural requirements of any, and every, marketplace.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Key Akeneo PIM Capabilities<\/h2>\n \n <\/div>\n
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