{"id":47817,"date":"2021-11-19T07:22:21","date_gmt":"2021-11-19T07:22:21","guid":{"rendered":"https:\/\/www.akeneo.com\/fashion\/"},"modified":"2025-04-01T19:38:48","modified_gmt":"2025-04-01T19:38:48","slug":"fashion","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/fashion\/","title":{"rendered":"PIM for Fashion"},"content":{"rendered":"\n
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A New Standard for Fashion: Sustainable, Scalable, and Seamlessly Connected with Akeneo Fashion Cloud<\/h1>\n
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Akeneo Fashion Cloud redefines product data management for the fashion industry, empowering brands to create rich, accurate, and sustainable product experiences.\u00a0<\/span><\/p>\n

With Akeneo PIM at its core, the solution enables seamless management of assortments, sizing details, and omnichannel product content. This strong foundation fuels specialized apps to meet evolving needs, from ensuring global compliance with the Digital Product Passport to analyzing data to reduce returns.\u00a0<\/span><\/p>\n

Akeneo Fashion Cloud is the key to scaling sustainably, enhancing transparency, and driving customer satisfaction.<\/span><\/p>\n <\/div>\n

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Leaders in the fashion industry choose Akeneo<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n

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How Akeneo Fashion Cloud Helps Fashion Companies<\/h2>\n
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Akeneo Fashion Cloud empowers fashion brands to streamline product data, enhance collaboration, and create consistent, compelling product experiences across all channels.\u00a0<\/span><\/p>\n

With tailored tools and intelligent workflows, fashion companies can stay agile, ensure brand alignment, and engage customers with the transparency they expect.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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\n Assortment Elegance <\/h4>\n
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Keep your product information complete, accurate, and centralized in one reliable source. Akeneo Fashion Cloud ensures consistency across all teams, channels, and regions, enhancing your brand’s image.\u00a0<\/span><\/p>\n

With intelligent enrichment, your teams can streamline workflows, minimize redundant tasks, and customize product models to meet your brand\u2019s specific needs and variants.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

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\n Style Symphony <\/h4>\n
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Empower your teams and partners by inviting both internal and external stakeholders to work within the platform, with clearly defined roles and responsibilities.\u00a0<\/span><\/p>\n

Build customized enrichment workflows to ensure seamless product launches. Go beyond the basics by highlighting what makes your brand unique: designer insights, sustainable materials, factory information, and more.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

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\n Retail radiance <\/h4>\n
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Easily distribute accurate, consistent product information across internal teams and external channels.\u00a0<\/span><\/p>\n

Syndicate products efficiently to retailers and marketplaces, eliminating manual formatting tasks. Enhance the digital experience by generating QR codes through dedicated apps from the Akeneo App Store, making it simple to connect customers with product details, support resale on second-hand marketplaces, or even launch your own second-hand platform.<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Unlocking Success in Fashion\u2019s New Era: Key Benefits of Akeneo Fashion Cloud<\/h2>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n
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Enhanced Transparency and Trust<\/h6>\n

Akeneo Fashion Cloud empowers brands to communicate sustainability efforts transparently, enabling customers to access detailed product information on materials, sourcing, and impact.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Agility for the Second-Hand Market<\/h6>\n

With built-in support for QR codes and digital product passports, Akeneo Fashion Cloud makes it easy for brands to participate in the resale market.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Efficient Product Experience Management (PXM)<\/h6>\n

Akeneo Fashion Cloud simplifies PXM by centralizing, organizing, and distributing product information, ensuring consistent messaging across channels.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Seamless Integration for In-Store and Digital Experiences<\/h6>\n

Akeneo Fashion Cloud unifies digital and in-store product experiences by enabling instant access to consistent, enriched data.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Support for Global Market Expansion<\/h6>\n

Built with internationalization in mind, Akeneo Fashion Cloud enables brands to localize and manage their assortments for different markets, languages, and regions.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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Customer Stories<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n
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Courir<\/h4>\n\n

\n Courir, the recipient of the 2025 Akeneo Accelerator Award, leveraged AI-powered automation and… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

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Fossil<\/h4>\n\n

\n Fossil Group, Inc. Transforms Product Information Management with Akeneo <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

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Zadig&Voltaire<\/h4>\n\n

\n We will explore how Zadig&Voltaire relied on Akeneo to develop its agility, adapt to new… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":30877,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47817","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPIM for Fashion | Akeneo<\/title>\n<meta name=\"description\" content=\"Discover why a product information management solution is necessary for retailers in the fashion industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/it\/fashion\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" 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