{"id":47797,"date":"2021-11-19T07:21:22","date_gmt":"2021-11-19T07:21:22","guid":{"rendered":"https:\/\/www.akeneo.com\/distributor-retailer\/"},"modified":"2025-04-01T19:46:46","modified_gmt":"2025-04-01T19:46:46","slug":"distributor-retailer","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/distributor-retailer\/","title":{"rendered":"PIM Solutions for Retailers and Distributors | Akeneo"},"content":{"rendered":"\n
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Why Retailers & Distributors Need a Product Cloud<\/h1>\n
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As a retailer or distributor, whether you sell B2B or direct to consumer, a product cloud scales your data collection, enrichment, activation, and optimization strategies to deliver winning product experiences for your customers.<\/span><\/p>\n <\/div>\n

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\n Request a demo<\/span>Request a demo<\/span>Request a demo<\/span><\/a> <\/div>\n
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Leading retailers and distributors choose Akeneo<\/p>\n <\/div>\n \n \n

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Improve operational efficiency and scale your go-to-market strategies<\/h2>\n
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No matter your industry, retailers and distributors need accurate, complete, and consistent product information that is prepared to scale with your business.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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\n Onboard <\/h4>\n
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Ingest product data from suppliers, mapped automatically to your data model, and transformed to meet your internal data standards<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

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\n Enrich <\/h4>\n
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Improve the quality and usefulness of key attributes to help your customers find and purchase your products<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

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\n Activate <\/h4>\n
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Syndicate your product experiences on your D2C website and share with internal teams to support the entire customer journey<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n

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\n Optimize <\/h4>\n
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Measure the success of your products and improve processes and product information with actionable insights<\/span><\/p>\n <\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Key Benefits for Retailers & Distributors<\/h2>\n \n \n \n
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A single source of truth<\/b>: Centralizing, normalizing, and enriching all product data in a single platform ensures that you have consistency in product details, descriptions, and specifications to maintain a coherent and reduce the risk of conflicting or outdated information.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Improved customer experience<\/b>: Accurate and up-to-date product information across all touchpoints contributes to a seamless and positive customer journey, irrespective of how or where customers interact with your products.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Increased operational efficiency<\/b>: Instead of managing disparate sets of data in different formats, retailers can centralize product information and streamline workflows to encourage collaboration. New products or updated information is processed at scale, leading to increased efficiency, reduced errors, and quicker time-to-market.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Time and cost savings<\/b>: Chasing suppliers or manually updating thousands of products can be resource-intensive and prone to errors. Automating this process and offering easy-to-use tools can save your team\u2019s time and money.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Quickly adapt to market changes<\/b>: In a dynamic market environment, retailers need to adapt quickly to changes in product information, market trends, new channels, and customer and buyer expectations. A product cloud allows for rapid updates at scale, ensuring that the latest information is communicated across all channels.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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Enabling Retailers and Distributors with Akeneo Product Cloud<\/h2>\n
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Scale your operations efficiently and execute a winning go-to-market strategy with accurate, complete, and accessible product data inside Akeneo<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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\n Onboard Supplier Data at Scale <\/h4>\n
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Streamline product data exchange, correction, and enrichment. Revolutionize outdated processes and leverage AI to automate supplier data onboarding at scale<\/span><\/p>\n <\/div>\n\n\n

\n Find out more<\/span>Find out more<\/span>Find out more<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n Centralize Product Information <\/h4>\n
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Build a single source of truth with accurate and complete product data – allowing teams to collaborate together and execute go-to-market strategies with more agility and confidence<\/span><\/p>\n <\/div>\n\n\n

\n Find out more<\/span>Find out more<\/span>Find out more<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n Digitize Offline Businesses <\/h4>\n
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Offer your customers a unified buying experience with the tools you need to digitize the entire customer journey through discovery, purchase, and post-purchase interactions<\/span><\/p>\n <\/div>\n\n\n

\n Find out more<\/span>Find out more<\/span>Find out more<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n Future-Proof with Composable Commerce <\/h4>\n
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Unlike a traditional monolithic approach, composable commerce allows organizations to leverage best-of-breed commerce vendors to create an ecosystem that is customized to meet their organization\u2019s needs.<\/span><\/p>\n <\/div>\n\n\n

\n Find out more<\/span>Find out more<\/span>Find out more<\/span><\/a> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Customer Stories<\/h2>\n \n <\/div>\n <\/div>\n <\/div>\n
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Ploonk<\/h4>\n\n

\n Ploonk, the recipient of the 2025 Akeneo Accelerator Award, leveraged Akeneo to streamline… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

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Kruitbosch<\/h4>\n\n

\n Kruitbosch, the recipient of the 2025 Akeneo Leadership Award, leveraged Akeneo to centralize data,… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div>

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FELCO<\/h4>\n\n

\n FELCO is the recipient of the 2025 Expansion Award due to their strategic use of Akeneo PIM to… <\/p>\n <\/span><\/a>\n <\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n\n

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Are you ready to take the next step?<\/h2>\n
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Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.<\/p>\n <\/div>\n <\/div>\n

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Request a demo<\/h6>\n Connect with us today <\/use><\/svg><\/span>\n <\/div>\n <\/a>\n <\/div>\n
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PXM Maturity Assessment<\/h6>\n Take the assessment <\/use><\/svg><\/span>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":30832,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47797","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPIM Solutions for Retailers and Distributors | Akeneo | Akeneo<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\t\n