{"id":47778,"date":"2021-11-16T09:14:39","date_gmt":"2021-11-16T09:14:39","guid":{"rendered":"https:\/\/www.akeneo.com\/akeneo-2\/"},"modified":"2026-04-22T10:20:34","modified_gmt":"2026-04-22T10:20:34","slug":"akeneo","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/","title":{"rendered":"Homepage"},"content":{"rendered":"\n  \n<section id=\"hero-block_5f459cdf2431d3ad13eda84c06e9db30\" class=\"hero hero-vertical  hero-purple text-center\">\n    <div class=\"container\">\n                    <h1 class=\"hero-title\">Agentic by design.<br> <span>Guidata dalla governance.<\/span><\/h1>\n        \n                    <div class=\"hero-text\">\n                <p>I dati di prodotto sono il fondamento delle performance della tua azienda. Con Akeneo, gli agenti AI li governano e orchestrano in tempo reale, dal fornitore al post-vendita, migliorando traffico, conversioni e scopribilit\u00e0 tramite AI. Cos\u00ec il tuo catalogo non \u00e8 solo gestito. Performano<\/p>\n            <\/div>\n        \n                    <div class=\"hero-buttons\">\n                                                            <div>\n                            <a class=\"btn btn-outline-secondary btn-lg\" href=\"https:\/\/start.akeneo.com\/register\"><span class=\"initial text\">Inizia la Prova Gratuita<\/span><span class=\"background-text\">Inizia la Prova Gratuita<\/span><span class=\"hovered text\">Inizia la Prova Gratuita<\/span><\/a>                        <\/div>\n                                                                                <div>\n                            <a class=\"btn btn-primary btn-lg\" href=\"\/demo\/\"><span class=\"initial text\">Richiedi una Demo<\/span><span class=\"background-text\">Richiedi una Demo<\/span><span class=\"hovered text\">Richiedi una Demo<\/span><\/a>                        <\/div>\n                                                <\/div>\n        \n                    \n                                    <div>\n                        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/hero_image-scaled.webp\" alt=\"\">\n                    <\/div>\n                            \n                        <\/div>\n<\/section>  \n\n\n\n<section id=\"logos-block_ce051c133f27e783c4f3657645ba49a8\" class=\"py-2 py-md-3\">\n      \n    \n                <div class=\"logos\">    \n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-american-eagle.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-clarks.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-steelcase-store.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/Snipes_logo.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-biscuit.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/logo-rexel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-jlr.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-mannhummel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-RDO-equip.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-fanatics.svg\" alt=\"\">\n                      <\/div>\n        <div class=\"logo-carousel\">\n                                  <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-american-eagle.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-clarks.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-steelcase-store.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/Snipes_logo.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-biscuit.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/03\/logo-rexel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-jlr.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2020\/07\/logo-mannhummel@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-RDO-equip.svg\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2021\/07\/logo-staples-2@2x.png\" alt=\"\">\n                                      <img decoding=\"async\" class=\"logo-card-image\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/08\/logo-fanatics.svg\" alt=\"\">\n                      <\/div>\n      <\/div>\n          <\/section>\n\n\n<section id=\"responsive-cards-block_03ee2b065c8ae2fe6f28710ce210dfce\" class=\"responsive-cards  py-md-5 py-3 \">\n  <div class=\"container\">\n            <h2 class=\"text-center mb-3\">La Piattaforma Product Cloud &#8220;Agentic-First&#8221;<\/h2>\n                <p class=\"text-center\">Scala l&#8217;orchestrazione del ciclo di vita dei tuoi dati di prodotto con agenti AI integrati in ogni fase. I tuoi dati sono costantemente ottimizzati e pronti a performare ovunque avvenga il commercio. I segnali di mercato provenienti da ogni canale tornano al tuo PIM, affinch\u00e9 i dati di prodotto non si limitino a stare al passo, ma guidino attivamente i risultati.<\/p> \n    \n                        <div class=\"loop-wrapper\">\n                 \n                    <div class=\"loop\">\n                        <div class=\"icon-text-wrap\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/07\/akeneo-icon-update@2x.svg\" alt=\"\">\n                            <h5>Segnali di Mercato<\/h5>\n                        <\/div>\n                                                    <a class=\"btn btn-primary\" href=\"\/px-insights\/\"><span class=\"initial text\">Scopri di pi\u00f9<\/span><span class=\"background-text\">Scopri di pi\u00f9<\/span><span class=\"hovered text\">Scopri di pi\u00f9<\/span><\/a>                                            <\/div>\n                                <div class=\"swiper mtop-10 \" data-columns=\"4\">\n                <div class=\"swiper-wrapper\">\n                                            \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Onboarding e Gestione Dati<\/h5>\n                    <a class=\" px-0 \" href=\"\/supplier-data-manager\/\"><span class=\"initial text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/data_onboarding_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                        \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Gestione delle Informazioni di Prodotto &#8211; PIM<\/h5>\n                    <a class=\" px-0 \" href=\"\/akeneo-pim\/\"><span class=\"initial text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/pim_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                        \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Gestione degli Asset Digitali &#8211; DAM<\/h5>\n                    <a class=\" px-0 \" href=\"\/akeneo-dam\/\"><span class=\"initial text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/dam_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                        \n<div class=\"swiper-slide inverse-card\">\n    <div class=\"card-body\">\n        <h5>Sindacazione<\/h5>\n                    <a class=\" px-0 \" href=\"\/activation\/\"><span class=\"initial text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Scopri di pi\u00f9<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>            <\/div>\n    <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/syndication_v1_2x.webp\" alt=\"\">\n<\/div>\n                                                <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n                <\/div><!-- \/.swiper -->\n            <\/div><!-- \/.loop-wrapper -->\n                                <div class=\"single-column-cards mt-3\">\n                                    \n<div class=\"full-length-card\">\n    <div class=\"card-content text-center\">\n                    <div class=\"img-wrap\">\n                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Ai_icon.svg\" alt=\"\">\n            <\/div>\n                            <h5>Una soluzione unificata basata sulla governance dei dati master e su un motore agentivo.<\/h5>\n                    <\/div>\n<\/div>\n                            <\/div>\n              <\/div>\n<\/section>\n\n\n\n  \n<section id=\"accordion-block_abd5ee0a9ff786c0934f6addd579db11\" class=\"accordion-autoplay-wrapper bg-light py-4 py-md-6\" data-scroll>\n    <div class=\"container\">\n        <div class=\"accordion-header mb-3 text-center\">\n            <h2>Il Product Cloud &#8220;Agentic&#8221; per l&#8217;era dell&#8217;intelligenza artificiale.<\/h2>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col-lg-5 me-auto\">\n                                    <div class=\"accordion accordion-autoplay\" id=\"accordionStepsImages-accordion-block_abd5ee0a9ff786c0934f6addd579db11\">\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-0\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-0\">\n                                        Agentic Product Intelligence                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionStepsImages-accordion-block_abd5ee0a9ff786c0934f6addd579db11\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p>La flotta di agenti Akeneo progettata per lavorare per te e con te; individuano lacune, segnalano incongruenze e aiutano il tuo team a prendere decisioni sui dati pi\u00f9 intelligenti, pi\u00f9 velocemente e su scala.<\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/akeneo-pim\/\">Scopri di pi\u00f9<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-1\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-1\">\n                                        Segnali di Mercato per perfezionare i tuoi dati                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_abd5ee0a9ff786c0934f6addd579db11\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p>PX Insights monitora le performance dei tuoi prodotti sui vari canali e nelle ricerche basate su IA, trasformando l&#8217;intento d&#8217;acquisto e i segnali di mercato in informazioni azionabili per il tuo PIM.<\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/px-insights\/\">Scopri di pi\u00f9<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-2\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-2\">\n                                        Mapping AI Automatizzato + Canali Agentic                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_abd5ee0a9ff786c0934f6addd579db11\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p>Sindacazione sui marketplace semplificata inviando dati di prodotto perfettamente mappati a ogni canale. Il mapping automatizzato tramite IA elimina il lavoro manuale e mantiene il catalogo sincronizzato mentre i requisiti dei canali evolvono costantemente.<\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/activation\/\">Scopri di pi\u00f9<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-3\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-3\">\n                                        Arricchimento di Testi e Immagini                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_abd5ee0a9ff786c0934f6addd579db11\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p>Scala i contenuti di prodotto con l&#8217;IA generativa di Akeneo, senza compromettere l&#8217;accuratezza o la voce del brand. Connetti il tuo LLM (Large Language Model) per applicare la governance, sfruttare dati proprietari e agire su ogni canale.<\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/akeneo-pim\/\">Scopri di pi\u00f9<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h4 class=\"accordion-header\">\n                                    <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-4\" aria-expanded=\"true\" aria-controls=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-4\">\n                                        Trasforma il caos dei fornitori in dati puliti con l&#8217;estrazione AI                                    <\/button>\n                                <\/h4>\n                                <div id=\"stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionStepsImages-accordion-block_abd5ee0a9ff786c0934f6addd579db11\">\n                                    <div class=\"accordion-body\">\n                                        <div class=\"text-editor\">\n                                            <p>Il Supplier Data Manager di Akeneo utilizza l&#8217;IA per estrarre, mappare, categorizzare e normalizzare automaticamente le informazioni sui prodotti da qualsiasi formato dei fornitori, cos\u00ec i dati entrano nel tuo catalogo puliti sin dal primo giorno.<\/p>\n                                        <\/div>\n                                                                                    <a class=\" c-link\" href=\"\/supplier-data-manager\/\">Scopri di pi\u00f9<svg class=\"svg-icon \"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/a>                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n            <div class=\"col-lg-6\">\n                                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/ask_ziggy_2x.webp\" alt=\"\" class=\"accordion-image active\" id=\"img-stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-0\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/market_signals.webp\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-1\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/ai_automated_mapping_2x.webp\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-2\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/genai_2x.webp\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-3\">\n                        <\/div>\n                                            <div class=\"accordion-with-img\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/supplier-1.webp\" alt=\"\" class=\"accordion-image \" id=\"img-stepsimages-collapse-accordion-block_abd5ee0a9ff786c0934f6addd579db11-4\">\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  \n\n\n<section id=\"content-block_12286900b1e108d1de27e42472029a49\" class=\"py-6 py-md-8 bg-secondary\">\n    <div class=\"container\">\n        <div class=\"row justify-content-between align-items-center g-3 \">\n            <div class=\"col-lg-6\">\n                <div class=\"w-lg-90 mx-auto\">\n                                            <h2 class=\"text-light\">Estensibilit\u00e0 Totale.<\/h2>\n                    \n                    \n                    <div class=\"text-editor fs-md text-light\">\n                                                    <p>Governa i dati di prodotto al centro e poi estendili ovunque. Alimenta ogni tecnologia connessa, dall&#8217;e-commerce ai marketplace, dai protocolli di &#8220;agentic commerce&#8221; fino all&#8217;ERP e al DAM. API, MCP e massima personalizzazione incluse. Inizia oggi stesso il &#8220;vibe coding&#8221; sul tuo PIM.<\/p>\n                                                                    <\/div>\n                                                                        <a class=\"d-inline-block fs-md fw-medium mt-2 btn btn-primary\" href=\"\/integrations\/\"><span class=\"initial text\">Esplora l&#8217;Estensibilit\u00e0<\/span><span class=\"background-text\">Esplora l&#8217;Estensibilit\u00e0<\/span><span class=\"hovered text\">Esplora l&#8217;Estensibilit\u00e0<\/span><\/a>                                                            <\/div>\n            <\/div>\n                            <div class=\"col-lg-6 text-center\">\n                                            <div class=\"torch-container\">\n                            <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Frame-1000001073-1200x688.png\" alt=\"\">\n                                                            <div class=\"torch-overlay\"><\/div>\n                                                    <\/div>\n                    \n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"carousel-cards-block_c9615804d5b12998ddbc5da88cc58019\" class=\"carousel-cards  py-md-6 py-3 bg-light\">\n  <div class=\"container\">\n    <div class=\"title-wrapper mb-4\">\n                    <h2 class=\"mb-0\">Scelto dai brand leader a livello mondiale<\/h2>\n                <a class=\"btn btn-primary\" href=\"\/customer-story\/\"><span class=\"initial text\">Storie di Successo<\/span><span class=\"background-text\">Storie di Successo<\/span><span class=\"hovered text\">Storie di Successo<\/span><\/a>    <\/div>\n\n            <div class=\"swiper swiper-overflow\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/2024_Q4_11_05_Studio0078056_Tiffany_box_Retouched-1024x768-1.webp')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Tiffany-white.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Lancio di 7 nuovi mercati globali in 6 mesi.<\/h5>\n                                <p>With Akeneo governing product data quality and localization across markets, they launched 7 new eCommerce markets in 6 months.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/it\/customer-story\/tiffany-and-co\/\"><span class=\"initial text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/EMEIA-rendering-png_4x3.webp')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/AssaAbloy-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Rilancio di un listino prezzi in 2 ore invece di 2 mesi<\/h5>\n                                <p>Streamlined that entire process into Shared Catalogs, now taking two hours.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/customer-story\/assa-abloy\/\"><span class=\"initial text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/3-1-1.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Courir-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Riduzione del tempo di descrizione dei prodotti di oltre il 90%.<\/h5>\n                                <p>Moving from manual, time-intensive workflows to a centralized AI-powered system, enabling faster launches across all channels.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/customer-story\/courir\/\"><span class=\"initial text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/120651_N3_screenhd-1.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Myer.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Stop all&#8217;arricchimento dei prodotti dopo che sono andati esauriti.<\/h5>\n                                <p>Slashed time to market, improved product information quality, and transformed its supplier relationships.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/customer-story\/myer\/\"><span class=\"initial text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/1770814477162.jpeg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Henderson-Food-Service-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Trasformare il caos dei fornitori in un vantaggio competitivo.<\/h5>\n                                <p>Used Akeneo Supplier Data Manager to centralize and automate supplier collaboration, transforming an operational burden into a scalable, accurate product data engine.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/customer-story\/henderson-foodservice\/\"><span class=\"initial text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Rexel_2-1024x683-1.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/Rexel-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Classificazione di 12.000 prodotti in 3 mesi, anzich\u00e9 3 anni.<\/h5>\n                                <p>Using Supplier Data Manager, achieved 98% classification accuracy, 10x the previous annual rate.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/customer-story\/rexel\/\"><span class=\"initial text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"swiper-slide basic-card\" style=\"background-image: url('https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/City-Furniture_8ab516ba629df394306e9613e55a83b0.jpg')\">\n                        <div class=\"wrapper\">\n                            <div class=\"img-wrap\">\n                                <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/City-Furniture-White.svg\" alt=\"\">\n                            <\/div>\n                            <div class=\"content-box\">\n                                <h5 class=\"text-light\">Riduzione del tempo di arricchimento dei prodotti del 50%.<\/h5>\n                                <p>Streamlined entire product data workflow, cutting enrichment time in half, accelerating time to market, and reducing enrichment.<\/p>\n                                <a class=\" px-0 \" href=\"https:\/\/www.akeneo.com\/customer-story\/city-furniture\/\"><span class=\"initial text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Leggi la storia completa<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"carousel-cards-nav\">\n            <button class=\"carousel-cards-btn carousel-cards-btn-prev\" aria-label=\"Previous slide\">\n                <svg width=\"54\" height=\"54\" viewBox=\"0 0 54 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect x=\"0.5\" y=\"0.5\" width=\"53\" height=\"53\" rx=\"26.5\" stroke=\"#994AFF\"\/>\n                    <path d=\"M20 27H34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M27 20L34 27L27 34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                <\/svg>\n            <\/button>\n            <button class=\"carousel-cards-btn carousel-cards-btn-next\" aria-label=\"Next slide\">\n                <svg width=\"54\" height=\"54\" viewBox=\"0 0 54 54\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect x=\"0.5\" y=\"0.5\" width=\"53\" height=\"53\" rx=\"26.5\" stroke=\"#994AFF\"\/>\n                    <path d=\"M20 27H34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <path d=\"M27 20L34 27L27 34\" stroke=\"#994AFF\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                <\/svg>\n            <\/button>\n        <\/div>\n      <\/div>\n<\/section>\n\n\n\n<section id=\"responsive-cards-block_3c87888d1c6cde978c2bb38a4cdec410\" class=\"responsive-cards  py-md-5 py-3 \">\n  <div class=\"container\">\n            <h2 class=\"text-center mb-3\">Scelto dagli esperti del settore<\/h2>\n        \n                        <div class=\"loop-wrapper\">\n                                <div class=\"swiper mt-4 \" data-columns=\"3\">\n                <div class=\"swiper-wrapper\">\n                                            \n<div class=\"swiper-slide basic-card basic-card-move-up\">\n    <div class=\"basic-card-image\">\n        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/IDC-Logo-BeaconBlue.svg\" alt=\"\">\n    <\/div>\n    <h5 class=\"text-center\"><br><br><br>Leader in the<br>IDC MarketScape<br>for PXM and PIM<\/h5>\n    <p class=\"text-center\"><\/p>\n            <div class=\"basic-card-link text-center\">\n            <a class=\" px-0 \" href=\"\/white-paper\/akeneo-named-a-leader-in-the-idc-marketscape-for-pxm-and-pim\/\"><span class=\"initial text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>        <\/div>\n    <\/div>\n                                                        \n<div class=\"swiper-slide basic-card basic-card-move-up\">\n    <div class=\"basic-card-image\">\n        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/g2-winter2.svg\" alt=\"\">\n    <\/div>\n    <h5 class=\"text-center\"><br>Leader in the<br>G2 Enterprise Report<br>Winter 2026<\/h5>\n    <p class=\"text-center\"><\/p>\n            <div class=\"basic-card-link text-center\">\n            <a class=\" px-0 \" href=\"https:\/\/www.g2.com\/products\/akeneo-pim\/reviews\" target=\"_blank\"><span class=\"initial text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>        <\/div>\n    <\/div>\n                                                        \n<div class=\"swiper-slide basic-card basic-card-move-up\">\n    <div class=\"basic-card-image\">\n        <img decoding=\"async\" src=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2025\/11\/info-tech-research-group-logo-png_seeklogo-353025.png\" alt=\"\">\n    <\/div>\n    <h5 class=\"text-center\"><br><br><br>#1 in the Info-Tech<br>PIM Data Quadrant<br>Report 2026<\/h5>\n    <p class=\"text-center\"><\/p>\n            <div class=\"basic-card-link text-center\">\n            <a class=\" px-0 \" href=\"\/white-paper\/info-tech-names-akeneo-four-time-leader-in-pim\/\"><span class=\"initial text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"background-text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><span class=\"hovered text\">Learn more<svg class=\"svg-icon fs-sm ms-1\"><use xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xlink:href=\"https:\/\/www.akeneo.com\/wp-content\/themes\/akeneo\/assets\/sprite\/icons.svg#icon-chevron-right\"><\/use><\/svg><\/span><\/a>        <\/div>\n    <\/div>\n                                                <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n                <\/div><!-- \/.swiper -->\n            <\/div><!-- \/.loop-wrapper -->\n              <\/div>\n<\/section>\n\n\n\n<section id=\"cta-block_911196329088fbf7d7f7af196d84abd8\" class=\"cta-center py-8\" style=\"background-image: url(https:\/\/www.akeneo.com\/wp-content\/uploads\/2026\/04\/bg-cta-1-scaled.png)\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-lg-5 text-center\">\n                                    <h2 class=\"cta-title text-gray-100\">Sei pronto a sistemare i tuoi dati di prodotto e sbloccare l&#8217;AI?<\/h2>\n                                                    <div class=\"cta-text text-gray-100\">\n                        <p>Pulisci, governa e attiva i tuoi dati per alimentare esperienze di nuova generazione.<\/p>\n                    <\/div>\n                                                    <div class=\"cta-buttons justify-content-center\">\n                                                    <div>\n                                <a class=\"btn-lg btn btn-outline-secondary\" href=\"https:\/\/start.akeneo.com\/register\" target=\"_blank\"><span class=\"initial text\">Scopri come funziona<\/span><span class=\"background-text\">Scopri come funziona<\/span><span class=\"hovered text\">Scopri come funziona<\/span><\/a>                            <\/div>\n                                                    <div>\n                                <a class=\"btn-lg btn btn-primary\" href=\"https:\/\/akeneo.com\/demo\/\"><span class=\"initial text\">Parla con un esperto<\/span><span class=\"background-text\">Parla con un esperto<\/span><span class=\"hovered text\">Parla con un esperto<\/span><\/a>                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n  \n<section id=\"accordion-block_484cc8a918179de5365292918d4abad9\" class=\"py-6 py-md-8 \">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-lg-7 col-md-10 col-12\">\n                <div class=\"text-center mb-4\">\n                                            <h2 class=\"mb-0\">Frequent Asked Questions<\/h2>\n                                        \n                <\/div>\n                                    <div class=\"accordion accordion-basic\" id=\"accordionBasic-accordion-block_484cc8a918179de5365292918d4abad9\">\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_484cc8a918179de5365292918d4abad9-0\" aria-expanded=\"true\" aria-controls=\"collapseOne\">\n                                        What business problems does Akeneo solve?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_484cc8a918179de5365292918d4abad9-0\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionBasic-accordion-block_484cc8a918179de5365292918d4abad9\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo helps businesses centralize, enrich,\u00a0 optimize, and activate their product information so they can deliver consistent, compelling product experiences across every sales channel.\nMany organizati\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo helps businesses centralize, enrich,\u00a0 optimize, and activate their product information so they can deliver consistent, compelling product experiences across every sales channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many organizations struggle with scattered product data across spreadsheets, ERP systems, eCommerce platforms, and supplier portals. This leads to inconsistent product descriptions, slow product launches, internal inefficiencies, and poor customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo Product Cloud acts as a single source of truth for product information, making it easier to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize product data for LLMs and AI-powered search experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate data silos and inconsistencies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accelerate time to market for new products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve product content quality and completeness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce return rates caused by inaccurate information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scale across eCommerce, marketplaces, print, and retail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Localize product content for global markets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By streamlining product data management and enrichment, Akeneo enables teams to work more efficiently while delivering better product experiences that drive conversion and revenue.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_484cc8a918179de5365292918d4abad9-1\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How does Akeneo help companies prepare their product data for AI?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_484cc8a918179de5365292918d4abad9-1\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_484cc8a918179de5365292918d4abad9\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo provides the foundational &#8220;Product Data Intelligence&#8221; required to fuel modern AI ecosystems. For AI to be effective, it requires more than just raw data; it requires structured, hig\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo provides the foundational &#8220;Product Data Intelligence&#8221; required to fuel modern AI ecosystems. For AI to be effective, it requires more than just raw data; it requires structured, high-context information that is &#8220;machine-ready.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo prepares your data for three critical AI frontiers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generative AI (GenAI) Readiness:<\/b><span style=\"font-weight: 400;\"> Akeneo centralizes and enriches technical attributes, ensuring that when GenAI tools (like automated description builders) pull data, they produce high-quality, brand-compliant content rather than hallucinations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generative Engine Optimization (GEO):<\/b><span style=\"font-weight: 400;\"> Just as SEO optimized for links, GEO optimizes for &#8220;citations&#8221; in AI responses (like Perplexity or ChatGPT). Akeneo ensures your data is structured via schema-ready attributes, making it easier for generative engines to parse, trust, and recommend your products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Context for &#8220;Vibe Coding&#8221; &amp; Rapid Development:<\/b><span style=\"font-weight: 400;\"> As development shifts toward natural language (vibe coding), Akeneo acts as the definitive context layer. By providing a clean, API-first repository of product truths, developers can use AI to build custom features, apps, or storefronts at lightning speed without worrying about underlying data silos.<\/span><\/li>\n<\/ul>\n<p><b>How Akeneo makes this happen:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Centralization:<\/b><span style=\"font-weight: 400;\"> Eliminates silos to create a &#8220;Single Source of Truth.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structuring:<\/b><span style=\"font-weight: 400;\"> Standardizes attributes for cross-platform machine readability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Validation:<\/b><span style=\"font-weight: 400;\"> Uses rigorous governance rules to ensure data completeness (the #1 requirement for AI accuracy).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enrichment:<\/b><span style=\"font-weight: 400;\"> Adds the emotional and descriptive layers that allow AI to &#8220;understand&#8221; the product\u2019s unique value proposition.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By treating product data as a strategic asset, Akeneo ensures that your business isn&#8217;t just <\/span><i><span style=\"font-weight: 400;\">using<\/span><\/i><span style=\"font-weight: 400;\"> AI, but is <\/span><i><span style=\"font-weight: 400;\">findable and functional<\/span><\/i><span style=\"font-weight: 400;\"> within the AI-first economy.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_484cc8a918179de5365292918d4abad9-2\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How is Akeneo PIM different from ERP, DAM, or MDM systems?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_484cc8a918179de5365292918d4abad9-2\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_484cc8a918179de5365292918d4abad9\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo PIM is purpose-built to centralize, manage, enrich, and distribute product information for commerce, while ERP, DAM, and MDM systems serve different core functions. Although these systems often\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo PIM is purpose-built to centralize, manage, enrich, and distribute product information for commerce, while ERP, DAM, and MDM systems serve different core functions. Although these systems often integrate with each other, they are not interchangeable.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">While these systems often hold product data, they serve fundamentally different masters. ERPs manage <\/span><b>operations<\/b><span style=\"font-weight: 400;\">, DAMs manage <\/span><b>files<\/b><span style=\"font-weight: 400;\">, and MDMs manage <\/span><b>records<\/b><span style=\"font-weight: 400;\">. Akeneo PIM is the only system purpose-built to manage the <\/span><b>Product Experience (PX).<\/b><\/p>\n<p><b>Here is how Akeneo differentiates itself at the &#8220;hand-off&#8221; point:<\/b><\/p>\n<p><b>ERP (Enterprise Resource Planning): <\/b><span style=\"font-weight: 400;\">An ERP system manages operational and transactional data such as inventory, pricing, orders, and financials.\u00a0 It is not designed to enrich marketing-ready product content or manage omnichannel product experiences.<\/span><\/p>\n<p><b>DAM (Digital Asset Management): <\/b><span style=\"font-weight: 400;\">A DAM system stores and organizes digital assets like images, videos, and documents. It does not structure product attributes, manage product data quality, or control product content workflows.<\/span><\/p>\n<p><b>MDM (Master Data Management): <\/b><span style=\"font-weight: 400;\">An MDM system governs core business entities (e.g., customers, suppliers, products) at a high level. It focuses on data governance across the enterprise, not on optimizing product content for commerce and customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, ERP runs operations, DAM manages assets, MDM governs master records, and PIM powers the entire product experience.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_484cc8a918179de5365292918d4abad9-3\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        What types of companies use Akeneo?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_484cc8a918179de5365292918d4abad9-3\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_484cc8a918179de5365292918d4abad9\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo is used by mid-market and enterprise brands, manufacturers, distributors, and retailers that manage large, complex product catalogs across multiple sales channels.\nThese companies typically sel\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo is used by mid-market and enterprise brands, manufacturers, distributors, and retailers that manage large, complex product catalogs across multiple sales channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These companies typically sell through eCommerce sites, marketplaces, retail stores, distributors, or a combination of channels, and need consistent, high-quality product information everywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Akeneo is especially valuable for organizations that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage thousands to millions of SKUs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sell across multiple regions or languages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with complex product attributes or variants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rely on distributors or retail partners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need to accelerate time to market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want to improve product experience and conversion rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Industries commonly using Akeneo include retail, fashion and apparel, consumer goods, manufacturing, automotive, home and garden, electronics, food and beverage, and B2B distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any organization that depends on accurate, enriched product data to sell effectively can benefit from Akeneo.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_484cc8a918179de5365292918d4abad9-4\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        How does Akeneo integrate with existing commerce and data systems?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_484cc8a918179de5365292918d4abad9-4\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_484cc8a918179de5365292918d4abad9\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Akeneo is built on an API-first architecture, specifically designed to act as the heartbeat of a modern, composable commerce stack. Rather than simple file transfers, Akeneo uses a high-performance in\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Akeneo is built on an <\/span><b>API-first architecture<\/b><span style=\"font-weight: 400;\">, specifically designed to act as the heartbeat of a modern, composable commerce stack. Rather than simple file transfers, Akeneo uses a high-performance integration framework that ensures data flows in near real-time across your entire ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our integration strategy relies on three technical pillars:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Robust REST &amp; GraphQL APIs:<\/b><span style=\"font-weight: 400;\"> Our comprehensive API suite allows for seamless &#8220;read\/write&#8221; access to all product entities. Whether you are pulling data into a custom headless storefront or pushing updates from an ERP, our APIs provide the stability and scale required for enterprise-grade performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Event-Driven Architecture (The Event Platform):<\/b><span style=\"font-weight: 400;\"> Move beyond &#8220;polling&#8221; for data. Akeneo\u2019s <\/span><b>Event Platform<\/b><span style=\"font-weight: 400;\"> triggers instant notifications when product data changes. This allows downstream systems to &#8220;react&#8221; immediately to updates, ensuring your web store, mobile app, and social channels are never out of sync.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webhooks &amp; High-Speed Hooks:<\/b><span style=\"font-weight: 400;\"> Configure custom <\/span><b>webhooks<\/b><span style=\"font-weight: 400;\"> to push specific data payloads to external URLs as soon as an action occurs in the PIM (e.g., a product is &#8220;Enabled&#8221; or &#8220;Enriched&#8221;). This reduces server load and ensures your automation workflows\u2014like AI content generation or instant translation\u2014trigger the moment they are needed.<\/span><\/li>\n<\/ul>\n<p><b>Where Akeneo fits in your stack:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Upstream (The Feed):<\/b><span style=\"font-weight: 400;\"> Automatically ingest raw data from <\/span><b>ERPs<\/b><span style=\"font-weight: 400;\"> (SAP, Microsoft Dynamics, NetSuite) or <\/span><b>MDMs<\/b><span style=\"font-weight: 400;\"> via batch imports or API calls.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Downstream (The Activation):<\/b><span style=\"font-weight: 400;\"> Distribute enriched content to <\/span><b>eCommerce platforms<\/b><span style=\"font-weight: 400;\"> (Shopify, Adobe Commerce, BigCommerce), <\/span><b>Marketplaces<\/b><span style=\"font-weight: 400;\"> (Amazon, Walmart), and <\/span><b>Marketing tools<\/b><span style=\"font-weight: 400;\"> via pre-built connectors or custom event-based integrations.<\/span><\/li>\n<\/ul>\n<p><b>The Result:<\/b><span style=\"font-weight: 400;\"> A &#8220;best-of-breed&#8221; ecosystem where data isn&#8217;t just moved\u2014it&#8217;s synchronized. Akeneo eliminates data silos and ensures that your &#8220;vibe coding&#8221; projects, AI engines, and storefronts always have access to the latest product truth.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                                    <div class=\"accordion-item\">\n                                <h2 class=\"accordion-header\">\n                                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-accordion-block_484cc8a918179de5365292918d4abad9-5\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n                                        Why is product data the foundation for AI-powered commerce?                                    <\/button>\n                                <\/h2>\n                                <div id=\"collapse-accordion-block_484cc8a918179de5365292918d4abad9-5\" class=\"accordion-collapse collapse \" data-bs-parent=\"#accordionBasic-accordion-block_484cc8a918179de5365292918d4abad9\">\n                                                                                                                    <div class=\"accordion-body\">\n                                                                                            <div class=\"accordion-body-short text-editor fs-md\">\n                                                    <p>Product data is the foundation for AI-powered commerce because AI systems rely on accurate, structured, and enriched product information to generate meaningful results.\nArtificial intelligence (AI) an\u2026<\/p>\n                                                <\/div>\n                                                <div class=\"accordion-body-full text-editor fs-md\" hidden>\n                                                    <p><span style=\"font-weight: 400;\">Product data is the foundation for AI-powered commerce because AI systems rely on accurate, structured, and enriched product information to generate meaningful results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence (AI) and generative AI (GenAI) tools power capabilities like personalized recommendations, intelligent search, conversational commerce, automated content generation, and dynamic merchandising. But these systems are only as effective as the data they are trained on and connected to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When product information is incomplete, inconsistent, or unstructured, AI outputs become unreliable, leading to poor recommendations, irrelevant search results, and inaccurate content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-quality product data enables AI to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand product attributes and relationships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate accurate product descriptions and translations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver relevant search and recommendation results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Power chatbots and conversational shopping experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze performance and optimize merchandising<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without strong product data, AI cannot deliver strong commerce outcomes. With it, businesses can unlock smarter automation, better personalization, and more engaging product experiences.<\/span><\/p>\n                                                <\/div>\n                                                <button class=\"accordion-read-more-btn\" type=\"button\" aria-expanded=\"false\">Read more<\/button>\n                                                                                    <\/div>\n                                                                    <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>  \n  ","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":55163,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-47778","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - 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