{"id":47693,"date":"2021-11-19T07:21:09","date_gmt":"2021-11-19T07:21:09","guid":{"rendered":"https:\/\/www.akeneo.com\/omnichannel\/"},"modified":"2024-09-24T10:32:41","modified_gmt":"2024-09-24T10:32:41","slug":"omnichannel","status":"publish","type":"page","link":"https:\/\/www.akeneo.com\/it\/omnichannel\/","title":{"rendered":"Omnichannel Ecommerce PIM Software Platform | Akeneo"},"content":{"rendered":"\n
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Use PIM to make omnichannel ecommerce a reality<\/h1>\n
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An omnichannel commerce strategy means providing consistent and contextual brand experiences across all channels. It goes beyond simply enabling customers to communicate with your company via multiple touchpoints. It\u2019s about unifying data so that customers find correct, consistent, and high-quality information about the same product, tailored for the way customers interact with each channel.
\nUsing Akeneo PIM for omnichannel selling helps you organize your product information and develop the right catalogs specific to each channel. The result is compelling product experiences that drive great customer experiences.<\/p>\n <\/div>\n

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Leading Enterprises Choose Akeneo for Omnichannel Commerce<\/p>\n <\/div>\n \n \n

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Centralize your product information<\/h2>\n \n \n
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You have product data coming from dozens of heterogeneous sources. You need a single system of record for all your products, for all your teams, and for all your channels. With Akeneo PIM as a central hub of product information, you can control and manage the data and the process, making your teams more productive and efficient.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Distribute product data to all channels<\/h2>\n \n \n
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Easily spread your enriched and complete product information to all your channels \u2014 in-store, eCommerce, mobile, marketplace, print, and more. Our connectors, syndication add-on, and marketplace extensions can hook into virtually every platform so you can efficiently keep your product information consistent across channels.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Manage different assortments<\/h2>\n \n \n
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Not all products are always sold in every channel. Use Akeneo PIM to manage assortments as well as the product data specific for each channel. Enrich long descriptions suitable for your eCommerce site while creating shorter ones for the mobile app and social selling. Ensure images fit for each channel.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Conform to each channel\u2019s rules<\/h2>\n \n \n
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You can control your owned channels, but what about listings on marketplaces and social sites? Your product information needs to conform to their listing requirements. Akeneo PIM makes it easy to specify which information is required, and complete, for every sales channel.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Key Akeneo PIM Capabilities<\/h2>\n \n <\/div>\n
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