{"id":50614,"date":"2024-08-07T04:04:00","date_gmt":"2024-08-07T04:04:00","guid":{"rendered":"https:\/\/www.akeneo.com\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/"},"modified":"2025-07-28T11:08:21","modified_gmt":"2025-07-28T11:08:21","slug":"forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability","status":"publish","type":"ak-white-papers","link":"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/","title":{"rendered":"Forrester Report: Debunking Five Myths About Gen Z And Environmental Sustainability"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Discover this Forrester report that reveals that, while Gen Z is highly engaged and passionate about environmental issues, they feel overwhelmed by the enormity of climate change, and this sentiment often does not translate into green purchases. Plus, you\u2019ll learn how to bridge the gap between Gen Z\u2019s values and actions, and build trust through genuine, transparent practices that do not sacrifice convenience or cost.<\/p>\n","protected":false},"featured_media":50666,"menu_order":0,"template":"","categories":[1592],"resource-types":[1660],"class_list":["post-50614","ak-white-papers","type-ak-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nForrester Report: Debunking Five Myths About Gen Z And Environmental Sustainability | Akeneo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester Report: Debunking Five Myths About Gen Z And Environmental Sustainability\" \/>\n<meta property=\"og:description\" content=\"Discover this Forrester report that reveals that, while Gen Z is highly engaged and passionate about environmental issues, they feel overwhelmed by the enormity of climate change, and this sentiment often does not translate into green purchases. Plus, you\u2019ll learn how to bridge the gap between Gen Z\u2019s values and actions, and build trust through genuine, transparent practices that do not sacrifice convenience or cost.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Akeneo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T11:08:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Gen-Z-Forrester-Reprint-Cover-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/\",\"url\":\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/\",\"name\":\"Forrester Report: Debunking Five Myths About Gen Z And Environmental Sustainability | Akeneo\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeneo.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Gen-Z-Forrester-Reprint-Cover-02.png\",\"datePublished\":\"2024-08-07T04:04:00+00:00\",\"dateModified\":\"2025-07-28T11:08:21+00:00\",\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/#primaryimage\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Gen-Z-Forrester-Reprint-Cover-02.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2024\/08\/Gen-Z-Forrester-Reprint-Cover-02.png\",\"width\":1040,\"height\":640},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeneo.com\/it\/#website\",\"url\":\"https:\/\/www.akeneo.com\/it\/\",\"name\":\"Akeneo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.akeneo.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeneo.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeneo.com\/it\/#organization\",\"name\":\"Akeneo\",\"url\":\"https:\/\/www.akeneo.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.akeneo.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"contentUrl\":\"https:\/\/www.akeneo.com\/wp-content\/uploads\/2019\/08\/logo-kjus.png\",\"width\":1,\"height\":1,\"caption\":\"Akeneo\"},\"image\":{\"@id\":\"https:\/\/www.akeneo.com\/it\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Forrester Report: Debunking Five Myths About Gen Z And Environmental Sustainability | Akeneo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeneo.com\/it\/white-paper\/forrester-report-debunking-five-myths-about-gen-z-and-environmental-sustainability\/","og_locale":"it_IT","og_type":"article","og_title":"Forrester Report: Debunking Five Myths About Gen Z And Environmental Sustainability","og_description":"Discover this Forrester report that reveals that, while Gen Z is highly engaged and passionate about environmental issues, they feel overwhelmed by the enormity of climate change, and this sentiment often does not translate into green purchases. 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