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IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Webinars And Events

Lug 09, 2023

Unlock 2024: the PX World Conference

Tipo

B2B
B2B2C
B2C

Sfide

Commercio Omnicanale
eCommerce
Gestione delle Informazioni Prodotto
Gestione Ottimizzata del Catalogo
Sincronizzazione dei Contenuti Prodotto

Akeneo Unlock 2024 has received hugely positive feedback for its localized, comprehensive and engaging approach to product experience (PX) and product information management (PIM). Here’s an overview of the key highlights and reviews from the Unlock series: The tour covered multiple cities, including the flagship event in Boston in March and then on tour to Cologne, London, and Paris, with each event tailored to the local PX community.

Content

The events featured a range of dynamic keynote speakers, including Akeneo’s CEO Fred de Gombert and our CSO Kristin Naragon, who emphasized the need for revolutionary changes in customer experiences. Other notable speakers included our PX Champions Carparts.com, Assa Abloy, Kering, and MTH who shared practical insights on enhancing PX across customer touchpoints. Attendees also had the opportunity to learn about the latest innovations from Akeneo, with a live demo of Akeneo’s Spring Release including advancements in the Akeneo Product Cloud. Each event also highlighted practical techniques for implementing PX strategies effectively, with panel sessions from our customers discussing best practices on topics including AI, retail and
marketplace strategies.

Networking and Community Building

One of the standout features of the Unlock events was the emphasis on community. Attendees could network with industry leaders, Akeneo users, our partner network and Akeneo team, fostering valuable connections that could drive future collaborations and growth.

Overall Impact

Unlock has been praised for its inclusive and comprehensive approach, bringing together diverse voices from the PX community to share challenges, lessons, and successes. This has not only helped participants stay ahead of industry trends but also equipped them with actionable strategies to enhance their product experiences and customer engagement.

Conclusion

Akeneo Unlock 2024 has successfully created a platform for knowledge exchange and innovation in the PX space. Its combination of expert insights, practical workshops, and community networking has made it a highly valuable event for anyone involved in product information management and customer experience enhancement.

If you missed us this year, you can access the exclusive presentations and cutting-edge insights from our Unlock 2024 live events held in Boston, Cologne, London, and Paris on our YouTube  channel.

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